REF74383X- Market research(Brand health track Or Nielsen RMS) FMCG/CPG domain 6 yrs

Company Description

WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence. We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400 clients with the help of our 44,000 employees.

Generally 5 years of experience in market research, handling retail & CPG data for analysis, advance reporting and consulting to CPG clients.

Key Responsibility: Execute project, analysis and provide insights as a SME and consult client on their marketing business problems.

Key Skills:

• Advance knowledge on Nielsen/IRI data- Retail measurement Services and consumer panel services data. AND/OR
• Advance knowledge on Brand Health Track (or any other similar survey based datasets like product/concept test etc).
• Advance data analysis, visualization and insight generation skill using above mentioned datasets.
• Ability to ideate and deliver solutions around marketing business problems e.g. Pricing, Promotion, New Launch, Category development, competitive analysis, consumer behaviour, segmentation etc.
• Advance knowledge of MS Excel (must) while Basics PBI skill will be an added advantage.
• Ability to perform complex data analysis, draw insights from multiple datasets and develop solutions using multiple datasets e.g. Nielsen, HHP, Brand Health Track, Global Campaigns etc.

:

• Lead a team of 1-3 analysts to deliver analytical solutions and insights for client business problems by leveraging varied data sets ranging from Usage & Attitude/ Habits & Practices data, Brand Health/ Equity studies, Concept Product testing, Point of Sale/ Sales data etc.
• Managing the project life cycle end to end right from understanding the client brief, designing the appropriate solution/proposal to delivery of actionable insights and recommendations; ensuring quality control across the entire delivery chain.
• Own the engagement with the key client stakeholders ensuring client delight with the engagement and renewal of business annually.
• Develop a complete understanding of the clients business environment, goals, challenges so as to proactively identify areas where WNS can provide solutions thus strengthening the engagement as well as farming additional business to grow revenues.
• Coach the team of analysts on best practices for creating analytical frameworks, mining insights and effective communication.
• Collaborate with broader Data Science and Data Engineering teams on projects as needed.
• While this is a team leader role, the individual will also be expected to be hands on with the delivery process across all tasks from data extraction, transformation and analysis.

Requirements:

• At least 4 years of experience in the CPG / FMCG domain working with data and insights as an agency partner or on the client side; understanding of marketing frameworks and their application.
• Must be familiar with syndicated data sets such as Nielsen/ IRI, Household Panel data as well as custom survey data sets such Brand Health Tracks, Concept/ product/ communication pre testing with expert level knowledge of at least some of these.
• Must be able to break down a business problem into analytical questions, formulate hypothesis and then validate or invalidate the hypothesis on the basis of data, must be able to generate insights that are actionable for the business.
• Expertise in Excel, PowerPoint with working knowledge of PowerBI.
• Strong communication skills.

MBA

Plot 8A, RMZ Centennial, Kundalahalli Main Road, Whitefield, Bangalore, India

Full-time