Lead Ai

Company Description At Nielsen we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results Our talented global workforce is dedicated to capturing audience engagement with content - wherever and whenever it s consumed Together we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution When you join Nielsen you will join a dynamic team committed to excellence perseverance and the ambition to make an impact together We champion you because when you succeed we do too We enable your best to power our future At Nielsen we are seeking a Data Scientist to join our team Are you passionate about pushing the boundaries with the latest advancements in AI ML Does the prospect of applying cutting-edge AI research to develop industry-defining software solutions for audience measurement excite you In this role you will be at the forefront of our mission leveraging sophisticated machine learning and AI to deliver a comprehensive understanding of audience behavior You will architect and implement AI ML systems that unlock novel insights from complex audience data Core Responsibilities Project Leadership Take ownership of specific data science projects guiding junior team members through the entire project lifecycle from problem definition and data exploration to model deployment and evaluation Solution Design Development Design and implement complex analytical solutions including advanced machine learning models statistical frameworks and algorithmic approaches to address specific business problems in media and audience measurement Mentorship Knowledge Transfer Actively mentor Data Scientists providing technical guidance code reviews and best practices Promote a culture of continuous learning and knowledge sharing within the team Research Innovation Stay abreast of the latest advancements in data science and apply relevant techniques to improve existing models and develop innovative solutions Conduct exploratory data analysis to uncover new insights Collaboration Work closely with Data Engineers to ensure data availability and quality and with the Data Visualization Specialist to effectively communicate findings Qualifications Audience Segmentation Profiling Expertise in developing robust audience segments based on demographics behaviors interests and consumption patterns across various media platforms Content Optimization Personalization Strong background in analyzing content performance identifying engagement drivers and developing recommendation engines or personalization algorithms Ad Effectiveness Measurement Proven ability to design and execute studies measuring the impact of advertising campaigns including attribution modeling lift analysis and ROI calculation Predictive Analytics Forecasting Experience in building predictive models for audience behavior future trends content virality or advertising spend Causal Inference Deep understanding of experimental design A B testing multivariate testing and quasi-experimental methods to establish causality between interventions and outcomes Advanced Programming Modeling Highly proficient in Python and or R with extensive experience in machine learning libraries e g scikit-learn TensorFlow PyTorch statistical modeling packages and big data framework Additional Information Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money Nielsen recruiters will only contact you through official job boards LinkedIn or email with a domain Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses Always verify that email communications come from an address If you re unsure about the authenticity of a job offer or communication please contact Nielsen directly through our official website or verified social media channels