Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Mirraw Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

, founded in 2011 and headquartered in Lower Parel, Mumbai, brings handpicked ethnic designs across jewelry, apparel, accessories, and more to customers worldwide. With over 5 lakh products listed and a growing customer base exceeding 3 million globally, Mirraw has a strong presence in India, the US, and Europe. Focused on ethnic wear, Mirraw is committed to delivering quality products that make customers look incredible and aims to dominate the ethnic wear space in the coming years.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Mumbai. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, managing social media campaigns, overseeing lead generation initiatives, analyzing web metrics, and ensuring the effective promotion of the brand online. The role will involve collaboration with cross-functional teams to implement marketing plans and achieve business objectives.

Qualifications

  • Proficiency in Digital Marketing, Marketing, and Social Media Marketing
  • Experience in customer acquisition strategies for Ecommerce
  • Strong skills in Web Analytics and data-driven decision-making
  • Excellent communication, organizational, and project management skills
  • Ability to work in a fast-paced environment and manage multiple projects
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Experience in e-commerce, particularly in the ethnic wear or fashion domain, is a plus

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