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Digital Marketing Executive – IT Products

2 weeks ago


Chennai, Tamil Nadu, India FINECONS PVT LTD Full time ₹ 2,40,000 - ₹ 4,80,000 per year

We are looking for a skilled Digital Marketing Executive with a strong background in promoting IT-related products and services. The ideal candidate will be responsible for planning, executing, and optimizing online marketing efforts to increase brand visibility, generate qualified leads, and drive sales.

Key Responsibilities:

  • Develop and implement digital marketing strategies for IT products and services.
  • Run and manage paid campaigns on platforms such as Google Ads, LinkedIn, Facebook, and other B2B channels.
  • Conduct SEO/SEM, email marketing, and content marketing to improve organic visibility.
  • Optimize landing pages and user funnels for lead conversion.
  • Create and analyze campaign performance reports using tools like Google Analytics, Search Console, and CRM dashboards.
  • Coordinate with product and sales teams to align marketing goals with business objectives.
  • Manage website updates, blog posts, and digital content relevant to IT products.
  • Stay up to date with industry trends, emerging platforms, and competitive landscape.

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Work Location: In person