Fashion Marketing
1 week ago
About the job
The ideal candidate has a strong understanding of the fashion landscape and marketing strategies to help drive our offline and online sales.
Responsibilities:
- Maintain and manage the brand's marketing calendar, ensuring all deadlines are met for campaign execution
- Coordinate with internal teams (creative, design, retail, operations) to ensure consistent brand messaging across all channels
- Identify & place Salt products in offline multi-designer stores and online marketplaces including multi-designer aggregator sites
- Assist in coordinating photoshoots and other content creation activities for digital campaigns
- Curate & source emerging designers and independent labels to be featured alongside our own collections on our website and offline stores
- Manage and update our website content to ensure consistency with our social media presence
- Collaborate with inventory and cataloguing team to optimize product listings and improve SEO & online customer experience
- Assist in planning and monitoring marketing campaigns across various platforms (social media, email, website, and paid advertising)
- Assist in analyzing campaign performance using tools like Google Analytics, preparing reports on key metrics and insights
- Support in-store marketing initiatives including events and ensuring alignment with digital campaigns
- Conceptualize packaging materials, such as boxes, bags, and labels, that reflect the brand's identity and enhance the unboxing experience for customers
Requirements:
- Bachelor's degree in Fashion Marketing, Communications, or related field
- 2-3 years of experience in marketing & merchandising in fashion or luxury goods domain
- Good Understanding and networking with various offline and online multi-designer stores
- Excellent verbal and written communication skills in English
- Creative mindset with an eye for aesthetics
- Strong organizational skills with a detail-oriented approach
- Ability to manage multiple projects simultaneously and meet deadlines
- Basic understanding of SEO principles and Google Analytics
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