Fashion Marketing

22 hours ago


Cochin, Kerala, India Salt Studio Full time

About the job

The ideal candidate has a strong understanding of the fashion landscape and marketing strategies to help drive our offline and online sales.

Responsibilities:

  • Maintain and manage the brand's marketing calendar, ensuring all deadlines are met for campaign execution
  • Coordinate with internal teams (creative, design, retail, operations) to ensure consistent brand messaging across all channels
  • Identify & place Salt products in offline multi-designer stores and online marketplaces including multi-designer aggregator sites
  • Assist in coordinating photoshoots and other content creation activities for digital campaigns
  • Curate & source emerging designers and independent labels to be featured alongside our own collections on our website and offline stores
  • Manage and update our website content to ensure consistency with our social media presence
  • Collaborate with inventory and cataloguing team to optimize product listings and improve SEO & online customer experience
  • Assist in planning and monitoring marketing campaigns across various platforms (social media, email, website, and paid advertising)
  • Assist in analyzing campaign performance using tools like Google Analytics, preparing reports on key metrics and insights
  • Support in-store marketing initiatives including events and ensuring alignment with digital campaigns
  • Conceptualize packaging materials, such as boxes, bags, and labels, that reflect the brand's identity and enhance the unboxing experience for customers

Requirements:

  • Bachelor's degree in Fashion Marketing, Communications, or related field
  • 2-3 years of experience in marketing & merchandising in fashion or luxury goods domain
  • Good Understanding and networking with various offline and online multi-designer stores
  • Excellent verbal and written communication skills in English
  • Creative mindset with an eye for aesthetics
  • Strong organizational skills with a detail-oriented approach
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Basic understanding of SEO principles and Google Analytics

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