Marketing Manager

17 hours ago

Kanpur, Uttar Pradesh, India e30b5bd6-09f0-4010-b917-12cebda8aac3 Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Mash Group - Pet Toys & Treats, established in 1962, is a leading name in the pet care industry with a legacy of over 60 years. Specializing in high-quality and innovative pet toys and treats, our products are crafted to enhance pets' health, well-being, and happiness. We adhere to the highest industry standards with certifications such as ISO, BSCI, SedEx Smeta, ISI, Oekotex, EN, NZ, and REACH, ensuring safety, sustainability, and ethical manufacturing. Our diverse product range, from chew toys to training treats, is designed to improve pets' physical and mental stimulation while providing enjoyment and health benefits. At Mash Group, we are committed to quality, innovation, and enriching the lives of pets and their owners globally.

The Opportunity: Own the Growth Story

Are you a seasoned marketing professional with a genuine passion for pets? Do you have a proven track record of scaling consumer brands, especially within the 
Pet/CPG
 (Consumer Packaged Goods)?

We are looking for a 
Marketing Manager
to architect and execute a comprehensive marketing strategy that significantly accelerates the growth and market presence of the Mash Group Pet Toys portfolio.

What You Will Do (Key Responsibilities)

  • Strategy & Planning:
     Develop and implement a robust, data-driven marketing strategy across channels to drive revenue growth, market share, and brand awareness for the Pet Toys division.
  • Brand Management:
     Define, champion, and ensure consistent application of the Mash Pet Toys brand identity, value proposition, and messaging across all touchpoints.
  • Product Launches:
     Lead go-to-market strategies for new product innovations, ensuring successful positioning and high-impact launches.
  • Analytics & Reporting:
     Establish key performance indicators (KPIs), track campaign performance, and provide actionable insights to senior leadership.
  • Cross-Functional Leadership:
     Collaborate closely with Product Development, Sales, and Operations teams to align marketing efforts with business goals.

What You Will Bring (Required Experience & Skills)

  • Minimum 2 years
     of progressive marketing experience, preferably within the 
    Pet Industry or CPG.
  • Proven success in developing and executing strategies that have resulted in significant business growth/market share gains.
  • Strong analytical skills and comfort with marketing measurement and ROI tracking.
  • Exceptional communication and leadership abilities.
  • A Bachelor's degree in Marketing, Business, or a related field (Master's a plus).

Why Join Mash Group?

  • Impact:
     This is a high-visibility role where your work will directly shape the future and success of an entire product division.
  • Culture:
     A dynamic, supportive, and pet-friendly work environment focused on innovation and results.
  • Growth:
     Excellent opportunities for professional development and career advancement as the group continues its rapid expansion.
  • Compensation:
     Competitive salary, performance-based bonus structure, and comprehensive benefits package.

Ready to grow a division dedicated to pet happiness?

Apply now by sending your resume and a brief cover letter outlining your relevant experience to -

  • #PetToys #MarketingManager #CPGMarketing #BrandManagement #PetIndustry #MashGroup #Hiring

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