Business Dev

1 week ago

Bengaluru, Karnataka, India LIFE EDUCARE Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title

Business Development & Digital Marketing Executive

About Life Educare

Life Educare is India's leading school consulting and management company. We specialize in K‑12 education consulting, school setup, curriculum design, teacher recruitment & training, affiliation support (CBSE, ICSE, IB, IGCSE, etc.), project planning, buy‑sell & franchise of schools and operational advisory.

To know more about us, visit: 

Role Summary

This role is responsible for driving both business development and digital marketing efforts to enhance Life Educare's market visibility, generate leads, convert prospects and grow business in line with the company's strategic goals. You will work closely with marketing & operations teams to align campaigns, outreach and client relationship efforts.

Key Responsibilities

Business Development

  • Identify new business opportunities: school promoters, investors, existing schools needing consulting/support etc.
  • Build and manage a sales/BD pipeline from lead generation to proposal/pitch to closing.
  • Primarily handle inbound/generated leads received through digital channels, campaigns and networks.
  • Develop proposals, presentations and pitches customized to client needs.
  • Maintain relationships with prospective and current clients to ensure high satisfaction and identify opportunities for upselling or cross‑selling.
  • Collaborate internally with academic & operations teams to deliver client proposals and projects.
  • Keep track on market trends, competitor landscape and opportunities in the education sector.

Digital Marketing

  • Develop, plan, and execute digital marketing strategies (SEO, SEM, social media, email, content marketing) to generate leads and strengthen brand presence.
  • Create, schedule and manage content across digital channels: website, blog, social media, newsletters etc.
  • Monitor, analyze and report on digital campaigns, use data and analytics (e.g., Google Analytics) to optimize performance, traffic, conversions, engagement, ROI.
  • Manage paid digital campaigns (Google Ads, social media ads) to reach target audiences effectively.
  • Ensure all digital material is on‑brand and in line with Life Educare's messaging and visual identity.

Qualifications & Skills

  • Bachelor's degree in marketing, Business Administration, Education Management, or related field. MBA or equivalent is a plus.
  • Experience in digital marketing and business development, preferably in education, consulting, or services sector.
  • Strong understanding of digital marketing tools, platforms and best practices (SEO, SEM, social media advertising, content marketing, email marketing).
  • Excellent communication, presentation and negotiation skills.
  • Good analytic skills, ability to work with data to derive insights and make decisions.
  • Self‑motivated, target‑driven, ability to work independently and as part of a team.
  • Comfortable with outreach, networking and client meetings (onsite/online).

Location & Other Details

  • Location: [Bangalore office of Life Educare]
  • Travel: Approx. 6-8 days per month (for client meetings, events etc.)
  • Employment type: Full‑time
  • Note: This is not a target-driven or outbound sales role; it focuses on handling generated leads.

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