Associate Director of Admissions

2 days ago

Yelahanka, Karnataka, India 9df6c104-a088-469f-a8c4-40d4798637ab Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Position Overview

The
Associate Director – Admissions
will lead and manage the end-to-end admissions strategy, operations, and team performance for undergraduate and postgraduate programs. The role requires a dynamic leader with a strong understanding of higher education admissions, data-driven marketing, and relationship management to attract and convert high-quality students aligned with the university's mission and values.

Key Responsibilities

Strategic Leadership

  • Develop and execute annual admissions plans aligned with the university's enrollment targets.
  • Collaborate with senior leadership on market positioning, program visibility, and enrollment strategies.
  • Drive innovation in admissions processes, digital campaigns, and applicant experience.
  • Analyze market trends, competitor insights, and student data to guide decision-making.

Admissions Management

  • Oversee the full admissions lifecycle — inquiry generation, application review, selection, offer issuance, and conversion.
  • Ensure transparent, efficient, and student-centric admissions processes.
  • Collaborate with academic departments to define selection criteria and admission guidelines.
  • Maintain compliance with university policies, UGC norms, and accreditation standards.

Team Leadership

  • Lead, mentor, and develop a high-performing team of admissions managers, counselors, and telecallers.
  • Set clear KPIs and monitor team performance against enrollment goals.
  • Foster a collaborative and high-energy work environment.

Outreach and Engagement

  • Build and manage relationships with schools, counselors, and external partners.
  • Represent the university at educational fairs, seminars, and conferences.
  • Develop outreach initiatives for diverse student populations across India and internationally.

Data & Reporting

  • Maintain and analyze admission dashboards and conversion metrics.
  • Provide timely reports to management on performance, forecasts, and insights.
  • Ensure accurate data management through CRM and admissions software tools.

Qualifications & Experience

  • Master's degree (preferably in Management, Marketing, Education, or related field).
  • 12–18 years of progressive experience in university admissions, marketing, Outreach or student recruitment, with at least 5–7 years in a leadership role.
  • Proven experience in meeting or exceeding enrollment targets in a competitive academic environment.
  • Strong analytical, interpersonal, and communication skills.
  • Proficiency in CRM tools, digital marketing platforms, and MS Office suite.

Key Competencies

  • Strategic Planning & Execution
  • Leadership & Team Management
  • Data-driven Decision Making
  • Relationship Building & Networking
  • Excellent Verbal and Written Communication
  • Student-Centric Approach
  • Agility and Problem-Solving

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