ECOM Lead

2 weeks ago

Bengaluru, Karnataka, India H&M Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

As E-com Lead, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). Conducting analysis to understand current trends, search insights, customer behavior, and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey

You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You are data-driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions. You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. You have a strong salesmanship drive with an understanding of how to drive sales through optimized experiences. You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team.

Key responsibilities

  • Day-to-day planning and execution of product exposure, associated content, deals & discount activities within your department page on .com and app to secure both commercial performance and brand perception.
  • Execution and optimization of product ranking-based, navigational entries based on analysis and understanding of current trends, customer behavior, inventory availability, and commercial packs.
  • Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
  • Utilize new tools and capabilities as part of constantly evolving best practices, and proactively provide insights and feedback to regional Omni Merch team to guide product strategy and to the regional CAM team to guide customer strategy.
  • Work closely with Experience Leads, other E-com leads and Customer Activation & Marketing team to secure an overall digital experience that optimized for overall growth and brand perception.

Please click here for complete role description

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