Social Media Executive

SOCIAL MEDIA EXECUTIVE

Location:
Marol, Andheri East, Mumbai (On-site)

Experience:
2-4 Years

Department:
Creative Team

Work Schedule:
Mon-Fri: 9:30 AM - 6:30 PM (Office) | Saturday: WFH | Sunday: Posting from Home
Employment Type:
Full-time

Joining:
Immediate joiners only

We are not accepting intern applications at this time.

ABOUT GAJAB

GAJAB is building India's most vibrant AI-powered bargaining marketplace - recreating the authentic bazaar experience online. We target tier 2 and tier 3 India, specifically families earning Rs 15-50K monthly, with ambitious goals of reaching 100 Cr GMV through 20 lakh annual orders.

Our mission goes beyond commerce - we preserve India's rich bazaar culture while leveraging cutting-edge AI technology. Your work directly impacts thousands of families across tier 2/3 India, helping them discover, bargain, and buy in familiar yet innovative ways.

We are a 25+ person team operating from Mumbai with a culture built on speed, creativity, and genuine ownership. No corporate bureaucracy, no endless approvals - just ideas, execution, and results.

THE PROBLEM THIS ROLE SOLVES

We have multiple brand pages generating content daily, but no single owner managing day-to-day operations, engagement, and performance tracking end-to-end. We need someone who brings operational excellence to our social media presence across accounts - ensuring nothing falls through the cracks while maintaining quality and consistency at scale.

FIRST 90 DAYS SUCCESS MILESTONES

• All brand pages organized with clear posting schedules and content calendars set up
• Comprehensive tracking sheets and documentation systems established
• Complete ownership of day-to-day operations with zero missed posts
• Consistent engagement response times with all data properly documented and updated daily
• Smooth collaboration rhythms built with our creative team

WHAT YOU WILL DO

End-to-End Multi-Platform Management
Manage brand accounts across Instagram, Facebook, YouTube, LinkedIn, Twitter/X, Pinterest, and emerging platforms. Handle variable posting volumes: 10-15 posts on regular days, posts during peak campaigns.

Daily Operations
9:30 AM: Review scheduled posts, respond to overnight comments and DMs. Mid-day: Coordinate with creative team, update tracking systems, handle urgent posts. Afternoons: Schedule next day's content, performance checks, weekly planning. Expect social interactions daily during peak periods.

Data and Documentation Management
Maintain all content-related data: videos shot, edited, posted, pending items, performance metrics. Update sheets consistently. Your tracking systems become the single source of truth for the entire creative team.

Performance Analysis and Optimization
Analyze what works across all accounts - engagement patterns, optimal posting times, content formats, hashtag performance, thumbnail effectiveness. Convert insights into feedback for content strategy. Your observations directly inform creative direction.

Platform Optimization
Ensure every post is optimized: proper tags, SEO-friendly captions, compelling thumbnails, appropriate hashtags, format-specific best practices. Stay updated on algorithm changes, trending audio, platform features.

Community Building and Engagement
Manage all comments, DMs, and interactions. Build and nurture our online community with timely, on-brand responses. Track sentiment, flag important conversations.

Creative Collaboration
Work with in-house designers, videographers, editors, and actors. Brief clearly, provide constructive feedback, manage revisions efficiently. Occasionally participate in content creation when needed.

Research and Competitive Intelligence
Conduct research, run small surveys, perform competitor analysis, track industry trends. Contribute to brainstorming sessions and scripting when needed.

Brand Voice Consistency
Switch between 10+ different brand personalities daily - from playful to professional, street-smart to sophisticated. Ensure every caption, response, and post aligns with each brand's voice.

NON-NEGOTIABLE REQUIREMENTS

Scale Experience
Managed minimum 20-30 brand/client accounts simultaneously in a single role. Worked in environments posting 20+ times daily across multiple platforms. Handled end-to-end social media operations independently.

Systems and Organization
Maintained detailed content calendars, tracking sheets, documentation systems in previous roles. Can demonstrate systems and processes built. Obsessively organized with structured workflows.

Startup or Agency Background
Worked in fast-paced digital marketing agency or D2C startup environment. Understand hustle, speed, and early-stage growth ambiguity. Corporate social media experience will not prepare you for this.

Platform and Tools Expertise
Hands-on posting experience across all major platforms including emerging ones. Proficient with Meta Business Suite, multiple scheduling platforms (Buffer, Later, Hootsuite), Canva Pro, analytics tools, CRM systems. Advanced Excel/Google Sheets daily user.

Immediate Availability :
Can join within 7-15 days maximum.

Comfort with High-Volume Work
Genuinely comfortable managing accounts. High-volume execution does not bore you - you find satisfaction in perfect execution and operational excellence.

PERSONALITY TRAITS FOR SUCCESS

Obsessively organized. High ownership mentality. Detail-oriented perfectionist. Adaptable and fast. Self-motivated. Comfortable with feedback. Find satisfaction in repetition and consistency. You are the operational backbone - when you are organized, everything flows. When you miss something, multiple

people are affected. This is satisfying if you love systems and tangible daily results.

EXCEPTIONAL VS ACCEPTABLE CANDIDATES

A+ candidates have managed accounts (not just 20-30), built systems from scratch, and come with ready-to-use templates and workflows. They have scaled operations beyond typical social media manager experience. We pay top of range and fast-track these candidates into management.

AUTOMATIC DISQUALIFIERS

Only worked on 1-2 brand pages. Come from large corporate setups with slow processes. Cannot join immediately or need 2+ months notice. Disorganized with no demonstrated systems. Prima donna attitude - want only strategy work. Poor communication skills. No understanding of social media best practices. Need constant hand-holding.

PERFORMANCE EVALUATION

Operational Excellence:
Zero missed posts, 100% sheet accuracy, all content scheduled 48 hours in advance

Engagement Metrics:
Average engagement rate, response time within 2-4 hours, monthly community growth

Volume and Quality:
Accounts managed smoothly, content quality consistency, caption error rate below 1%

Process Efficiency:
Scheduling time, sheet update frequency, team coordination smoothness

Growth Contribution:
Follower growth trends, weekly performance insights, optimization suggestions implemented

CAREER GROWTH PATH

Social Media Executive to Senior Social Media Executive to Social Media Manager within 12-18 months based on performance. As we scale to 100+ accounts, management opportunities expand. We promote from within and reward excellence with real responsibility and compensation growth.

INTERVIEW PROCESS

Round 1: HR Screening (30 min)
Experience verification, portfolio review, culture fit, notice period, salary expectations.

Round 2: Creative Head Technical (45 min)
Portfolio deep-dive - walk through best-managed accounts, posting strategy, content performance. Show tracking systems and workflow organization. Demonstrate platform knowledge - algorithms, posting times, hashtag strategy, thumbnail practices, trends. Explain creative team collaboration - briefing, feedback, revisions.

Assessment through portfolio review and live problem-solving. No separate assignment required.

WHY JOIN GAJAB

Impact That Matters
Preserve India's bazaar culture through digital innovation. Your work impacts tier 2/3 India families. Be part of building India's most vibrant marketplace.

Learn at Massive Scale
Manage more accounts in one year than most handle in five. Build systems that work at scale. Gain experience typically taking 5+ years. Learn creative strategies and social media management from our Lead Content Strategist with 1M+ follower base.

Creative Freedom Within Structure
Systems are tight, but ideas and suggestions welcomed. Freedom to experiment, optimize, and improve operations.

Fast-Track Growth
Master operations, prove yourself in 12-18 months, move into management with expanded responsibilities and compensation.

Full Creative Team
Direct collaboration with in-house designers, video editors, videographers, actors.

Startup Culture, No Corporate BS
Fast decisions, direct feedback, real ownership. No bureaucracy or politics.

Saturday WFH Benefit
One of few roles with Saturday WFH flexibility for planning and scheduling.

COMPENSATION

Competitive compensation based on experience, demonstrated capability, portfolio quality, and interview performance. Annual reviews based on clear KPIs with growth accompanied by corresponding increases.

HOW TO APPLY

• Send your application to email
  : ,
  Subject
  : (
  Your Name) - Social Media Executive
• Portfolio link showcasing managed accounts with metrics and growth numbers
• Brief explanation of systems and tools you use for multi-account management

We review applications on rolling basis and move quickly with strong candidates.