Area Sales Manager- General Trade- FMCG

2 weeks ago

Asansol, West Bengal, India Dharampal Satyapal Group (DS Group) Full time ₹ 12,00,000 - ₹ 1,08,00,000 per year

Job Title: Area Sales Manager

Industry: FMCG (Fast-Moving Consumer Goods)

Product: Catch Spices

Role & responsibilities

  • Sales Management:

  • Oversee and drive the sales of the entire product range within the assigned area.

  • Develop and implement sales strategies to achieve and exceed sales targets.

  • Expand market coverage through aggressive sales promotions while adhering to sales policies.

  • Product Launch & Relaunch:

  • Lead the launch and relaunch efforts of new products, ensuring their successful market establishment.

  • Work towards achieving or surpassing the defined sales targets for these products.

  • Payment Collection & Follow-ups:

  • Ensure the timely collection of payments with each order.

  • Maintain consistent follow-ups with depots to ensure the timely execution of orders and collections.

  • Relationship Building:

  • Establish and maintain strong relationships with dealers, distributors, and retailers.

  • Act as the primary point of contact for all stakeholders within the assigned area.

  • MIS Reporting:

  • Prepare and submit timely and accurate Management Information System (MIS) reports to the reporting authority.

  • Provide insights and recommendations based on data analysis to optimize sales performance.

  • Field Force Management:

  • Build and control the infrastructure of the field force, ensuring optimal performance.

  • Provide training and support to the field team to enhance their capabilities and drive sales effectiveness.

Skills & Competencies:

  • Strong leadership and team management skills.
  • Excellent communication and relationship-building abilities.
  • Proficiency in sales analytics and data interpretation.
  • In-depth knowledge of the FMCG market, specifically in the spices segment.
  • Ability to work under pressure and meet tight deadlines.

Preferred Experience:

  • Minimum of 7- 12 years of experience in sales, with a significant portion in the FMCG sector.
  • Proven track record in managing sales teams and achieving targets in a competitive environment.

Age: 40 years

Salary: Up to 12 Lakhs per annum

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