Sales & Marketing Executive

7 hours ago

Meerut, Uttar Pradesh, India d043ff80-b71f-4069-98ab-b3f6cb0eef6c Full time ₹ 3,00,000 - ₹ 5,00,000 per year

The Sales & Marketing Executive will be responsible for driving patient footfall, establishing corporate relationships, and executing offline marketing activities for the hospital. The role involves field visits, doctor engagement, corporate tie-ups, relationship building, and planning local-area promotional campaigns to increase brand visibility and service utilization.

Key Responsibilities1. Offline Marketing & Field Activities

  • Plan and execute OPD camps, health check-up camps, corporate medical camps, RWAs, society activities, and community outreach programs.
  • Conduct branding activities like banners, standees, pamphlet distribution, clinics/hospitals visits, and visibility setups.
  • Maintain hospital branding material inventory and ensure proper usage.

2. Corporate Tie-ups & Business Development

  • Identify and approach corporate companies, industries, schools, colleges, and institutions for medical services tie-ups.
  • Develop and maintain relationships with HR, Admin, and corporate decision-makers.
  • Generate business from corporate agreements (health packages, pre-employment checkups, ambulance services, medical camps, emergency support).
  • Prepare proposals and presentations for institutional partnerships.

3. Doctor Referral & Networking

  • Visit local clinics, nursing homes, and GP/physician networks for referrals.
  • Build strong relations with external doctors and maintain referral tracking.
  • Act as a liaison between the hospital and doctor partners.

4. Patient Leads & Conversions

  • Follow up on walk-in inquiries, referral leads, and camp/corporate leads.
  • Support IPD/OPD patient conversion through coordination with hospital departments.
  • Maintain reports on conversions and revenue progress.

5. Reporting & Coordination

  • Maintain daily activity reports, visit reports, and camp performance reports.
  • Coordinate with clinical and administrative teams for smooth execution of activities.
  • Track competitors and share market insights with management.

Required Skills & Qualifications

  • Graduate/MBA in Marketing, Healthcare, or related field.
  • Experience in healthcare sales, hospital marketing, or corporate relations preferred.
  • Strong communication, presentation, and negotiation skills.
  • Must be comfortable with field work and meeting targets.
  • Ability to build long-term relationships and handle corporate clients.
  • Basic knowledge of MS Office (Excel, PowerPoint, Word).

Performance Indicators (KPIs)

  • Number of corporate tie-ups/month
  • Number of camps conducted and conversions
  • Referral doctor engagement and monthly contribution
  • Patient footfall growth (OPD/IPD)
  • Lead follow-ups and closures
  • Branding/visibility improvement in local area

Job Type: Full-time

Pay: ₹12, ₹33,438.34 per month

Work Location: In person

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