Sales Manager

6 days ago

Chennai, Tamil Nadu, India Hubert Enviro Care Systems Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Market Strategy & Planning: Develop and execute marketing strategies to promote food testing services across B2B and B2C segments.
  • Client Acquisition & Retention: Identify potential clients in food manufacturing, hospitality, and retail sectors; build long-term relationships.
  • Campaign Management: Plan and manage digital, print, and event-based campaigns to increase brand visibility and service uptake.
  • Technical Collaboration: Work closely with lab teams to understand testing capabilities and translate them into compelling marketing messages.
  • Regulatory Awareness: Stay updated on FSSAI, ISO, HACCP, and other food safety standards to align marketing with compliance needs.
  • Content Development: Create brochures, case studies, presentations, and social media content tailored to industry stakeholders.
  • Lead Generation & Conversion: Use CRM tools to track leads, analyze conversion rates, and optimize outreach efforts.
  • Event Participation: Represent the company at food expos, trade fairs, and industry seminars to network and promote services.
  • Market Intelligence: Monitor competitor activities, pricing trends, and customer feedback to refine positioning and offerings.

Preferred candidate profile

  • Bachelors or Masters degree in Food Technology, Microbiology, Biochemistry, or Marketing.
  • 56 years of experience in marketing food testing, analytical services, or food safety solutions.
  • Strong understanding of food safety regulations and testing methodologies.
  • Excellent communication, presentation, and negotiation skills.
  • Proficiency in digital marketing tools, CRM platforms, and analytics

Technical & Scientific Expertise

  • Food Chemistry: Understanding of chemical composition, reactions, and interactions in food products.
  • Analytical Techniques: Familiarity with methods like HPLC, GC-MS, UV-Vis spectroscopy, and titration used in food testing.
  • Microbiology & Contaminant Detection: Knowledge of microbial analysis and chemical contaminants (e.g., pesticides, heavy metals).
  • Nutritional Labeling & Composition Analysis: Ability to interpret and market products based on chemical and nutritional profiles.
  • Preservatives & Additives: Insight into the role and regulation of food-grade chemicals.

Marketing & Business Skills

  • Technical Marketing: Translating complex chemical and food testing data into customer-friendly messaging.
  • Regulatory Marketing: Promoting services aligned with FSSAI, ISO 22000, HACCP, and Codex standards.
  • B2B Client Engagement: Building trust with food manufacturers, processors, and regulatory bodies.
  • Digital Campaigns: Running targeted campaigns for food safety services using SEO, SEM, and analytics.

  • Event Marketing: Representing the brand at food expos, safety summits, and technical conferences.

  • Cross-functional Coordination: Working with lab teams, R&D, and regulatory experts to align marketing with technical capabilities.

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