Analyst Ad Tech

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn't happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Position Overview:

As a Sr. Ad Tech Analyst, Testing, you will be a subject matter expert in internal/external tools and domains and have a deep end to end understanding of campaign creation and management. You will partner closely with Product, Engineering, Go-to-Market, Digital and Business teams to co-create the plan for testing along with defining the kpis for success and failure. You will also create, activate and manage test campaigns across DSPs and along with providing detailed feedback on an ongoing basis to ensure success of tests. You will play a critical role in ensuring successful product commercialization that takes into consideration the business LRP and team.

Responsibilities

• Co-create the product roadmap and help prioritize enhancements/new product launches

• Be an expert of the backend of our tools and platforms and be the first line for troubleshooting

• Partner with Product, Business Transformation, PM, Creative, T&O│MP (as needed), and cross-functional teams to support test planning and commercialization activities.

• Execute testing of new ad products or product enhancements from a media ops standpoint and accurately document results, issues, and risks

• Understand and articulate risks, feedback and success kpis in a timely manner to stakeholders and leadership. Be the liaison between business and product to ensure new product launches are being looked at holistically keeping in mind our LRP and the best interest of the team.

• Be a critical partner in providing the final signoff for new product commercialization/new automation rollouts

• Assist in building training needs, resources, and calendars for new ad products in partnership with Business Transformation, Product, and L&D teams

• Support scaling and adoption of new ad products through accurate setup, issue resolution, and operational follow-through

• Assist in training TMs on new ad products, enhancements, and automation processes

Non-Technical / Soft skills Requirement:

• Demonstrates excellent communication skills and a strong ability to grasp new concepts quickly.

• Maintains a high level of attention to detail and accuracy in all aspects of work.

• Capable of working independently with minimal supervision, showing ownership and accountability.

• Brings a solution-oriented mindset and a proactive, can-do attitude to overcome challenges.

• Possesses strong time management and organizational skills, with the ability to prioritize effectively in a fast-paced environment.

• Self-motivated and results-driven, with a strong desire to execute and deliver high-quality outcomes.

• Able to multitask and manage multiple concurrent projects while maintaining focus and composure under pressure.

• Comfortable collaborating across diverse teams, including cross-functional stakeholders in Bangalore and Minneapolis.

About You:

Skills:

• Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty

• Minimum 3-7 years of experience digital / programmatic marketing

• Minimum of 3-4 years of experience in managing programmatic media campaigns using major DSPs. (preferably with ad-server certifications)

• Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity

• Be extremely detail-oriented, have the ability to prioritize and manage time efficiently, and be able to work effectively under pressure

• Be assertive and clearly articulate with risks and feedback in a data-driven manner

• Ability to lead and operate in ambiguity and manage conflict

• Ability to manage multiple responsibilities in a fast paced environment and influence without authority.

• Ability to analyze a large amount of data from different sources and derive insights from them

• Help curate and conduct training & development planning programs for team members.

• Willing to work on extended business projects in collaboration with other marketing / digital teams
   

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