Enterprise Platform Services

About the role

As an Associate Director, Marketing Lead for Enterprise Platform Services (EPS) you will drive impactful contributions and focus on outcomes. You will be a key member of the Global Technology Service Line Marketing team, collaborating with Tech Marketing leader and team, EPS Business Leaders and other marketing disciplines. You will be expected to drive awareness for our solution capabilities and help originate new opportunities within this service line. This role is based in India and will have an immediate impact on the organization by combining aspects of messaging, positioning, branding, and capability-awareness generation. As a team of self-starters, you can work with impact with our vibrant people and culture all while enjoying unmatched learning opportunities.

In this role, you will:

• Develop strategic marketing plans in close collaboration with service line leaders for key enterprise platforms such as SAP, Workday, Oracle, Pega, and Enterprise Integration
• Orchestrate cross-functional marketing initiatives that unify messaging and execution across various enterprise platform service teams.
• Lead global go-to-market (GTM) programs for priority offerings, including strategic messaging, value propositions, and high-impact executive events.
• Own and evolve content strategy across digital channels—web, social, and experiential—ensuring relevance, distinctiveness, and buyer engagement.
• Drive integrated marketing campaigns to boost brand awareness and generate qualified opportunities in target platform areas.
• Serve as the marketing advisor to service line leadership, bringing insights on buyer personas, competitive dynamics, and tech trends.
• Collaborate with regional and vertical marketing teams to ensure consistent understanding and promotion of offerings across geographies.
• Monitor market intelligence to refine narratives and optimize marketing investments that support pipeline growth and sales success.

What you must have to be considered

• 12+ years of experience in product/services and content marketing within the IT services industry.
• Educational qualifications: MBA (Marketing or IT) and Engineering degree preferred.
• Understanding (business & market context) of enterprise platforms such as SAP, Workday, Oracle, and Pega, with strong understanding of application architecture and market differentiation.
• Proven experience in partner marketing, including joint GTM strategies and effective utilization of Marketing Development Funds (MDF).
• Exceptional executive communication and presentation skills, with the ability to influence senior stakeholders and articulate complex ideas clearly.
• Strategic and analytical mindset, capable of translating business goals into impactful marketing programs and content.
• Strong collaboration skills, with experience working across product, sales, and partner teams in a global matrixed environment.
• A strong sense of ownership, desire to create meaningful outcomes, and passion for work that serves a greater good for customers, communities, or global challenges.
• The embodiment of Cognizant's Values of: Work as One, Dare to Innovate, Raise the Bar, Do The right Thing, & Own It

These will help you succeed

Hands-on field marketing experience, with success in executing digital and physical B2B Account-Based Marketing (ABM) campaigns.

Work model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring 3 days a week in a client or Cognizant office in Noida, UP / Chennai, TN. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.