Co-Founder
1 week ago
About Us
Desi Mixx is on a mission to bring back India's traditional, healthy, and affordable drinks made from millets and natural ingredients. With our cluster-based premix model, we enable small business owners and vendors to prepare and sell nutritious drinks like Ragi Java, Buttermilk Soda, and other desi favorites at pocket-friendly prices (₹5–₹30).
We are looking for a passionate
Co-Founder
to join our journey and help scale Desi Mixx into a nationwide health beverage brand.
Role & Responsibilities
- Strategy & Vision
- Work closely with the founding team to shape long-term business strategy, market positioning, and growth roadmap.
- Drive innovation in product lines, pricing, and distribution models.
- Business Development
- Build strong vendor/dealer networks and franchise partnerships.
- Identify new clusters, B2B tie-ups, and retail opportunities.
- Operations & Supply Chain
- Oversee procurement of millets and raw materials.
- Establish scalable production and distribution systems for premix packs.
- Marketing & Branding
- Create strong brand presence through digital marketing, on-ground campaigns, and mobile van branding.
- Build community engagement around healthy, desi lifestyle drinks.
- Finance & Fundraising
- Manage budgets, financial planning, and cost optimization.
- Lead investor relations and fundraising efforts for scaling.
Ideal Candidate
- Entrepreneurial mindset with proven leadership experience.
- Strong background in
FMCG, Food & Beverages, or Startup Ecosystem
. - Ability to handle
end-to-end operations
(supply chain, vendor management, sales, branding). - Passion for
health, wellness, and Indian traditional foods
. - Network with investors, distributors, or food industry stakeholders is a plus.
What We Offer
- Equity partnership in
Desi Mixx
. - Opportunity to build and scale a
national health drink brand
from ground zero. - Freedom to innovate and drive the business with autonomy.
- A purpose-driven mission to promote
millets, wellness, and affordable nutrition
.
-
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