Google Ads Specialist
7 days ago
About the Role:
We are looking for a Google Ads Expert to join our marketing team in Vadodara. The ideal candidate will have hands-on experience managing and optimizing paid campaigns across Google platforms. Experience with Meta (Facebook/Instagram) Ads will be an added advantage.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, and Shopping).
- Conduct keyword research, ad copy creation, and A/B testing to improve ad performance.
- Optimize campaigns to achieve maximum ROI and conversion goals.
- Monitor daily performance metrics and prepare regular campaign reports.
- Manage budgets and bid strategies to ensure efficient ad spending.
- Stay updated with the latest Google Ads trends, tools, and algorithm updates.
- Collaborate with the marketing and design teams for effective landing pages and ad creatives.
- (Optional) Run and optimize Meta (Facebook/Instagram) Ads campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 2 years of hands-on experience managing Google Ads campaigns.
- Certification in Google Ads is preferred.
- Experience with Meta Ads (Facebook/Instagram) will be a plus.
- Strong analytical skills with knowledge of Google Analytics and conversion tracking.
- Excellent communication and reporting skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Job Type: Full-time
Pay: ₹12, ₹30,000.00 per month
Benefits:
- Leave encashment
Ability to commute/relocate:
- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:
- Diploma (Preferred)
Experience:
- Keyword research: 2 years (Preferred)
- Google Analytics: 2 years (Preferred)
Work Location: In person
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