SEO Specialist

2 days ago

Vadodara, Gujarat, India ff088f3b-cbff-4a8a-b62c-7af03d6a17e3 Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description

Position: SEO Specialist (Technical)

Location:
KernelEquity Technologies Pvt Ltd, Vadodara, Gujarat

Work Model:
Office

Experience Window:
3 to 5 years

Position Type
: Full-time

About the Role

We are looking for a
results-driven SEO Specialist
with a strong background in
technical SEO, on-page, and off-page optimization
. The ideal candidate will be responsible for improving search engine rankings, driving organic traffic, and optimizing our websites to achieve maximum visibility across search engines.

Key Responsibilities

  • Conduct
    comprehensive SEO audits
    to identify technical issues, crawl errors, indexing issues, and performance gaps.
  • Perform
    on-page SEO
    : meta tags, title tags, content optimization, schema markup, internal linking, site structure, etc.
  • Develop and execute
    off-page SEO strategies
    , including backlink building, outreach, and disavow process.
  • Conduct
    keyword research & competitor analysis
    to identify growth opportunities.
  • Generate and Optimize website content, landing pages, and blog posts for SEO best practices.
  • Stay up to date with the latest
    SEO tools, search engine algorithm updates, and best practices
    .
  • Collaborate with developers and content teams to implement SEO recommendations.
  • Monitor website performance with
    Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
  • Prepare and present
    SEO performance reports
    (rankings, traffic, conversions, CTR).

AI & SEO Skills:

  • Proficiency in leveraging
    AI-powered SEO tools
    (ChatGPT, Surfer SEO, Jasper, Clearscope, SEMrush AI, Ahrefs Insights, etc.).
  • Ability to use AI for
    keyword research, competitor analysis, and content optimization
    .
  • Experience in
    AI-assisted technical SEO audits
    and automated reporting.
  • Skilled in
    prompt engineering
    for generating optimized titles, meta descriptions, and schema markup.
  • Knowledge of
    AI content guidelines
    (Google's EEAT, avoiding duplicate/thin AI content, human editing for quality).
  • Familiarity with
    AI-driven analytics & forecasting
    for organic search trends.

Requirements

  • 3–5 years of proven SEO experience
    (technical + on-page + off-page).
  • Strong knowledge of
    Google algorithm updates
    and SEO best practices.
  • Hands-on experience with
    SEO tools
    : SEMrush, Ahrefs, Moz, Screaming Frog, GA4, GSC.
  • Solid understanding of
    HTML, CSS, Core Web Vitals, and site speed optimization
    .
  • Experience with
    backlink analysis and link-building campaigns
    .
  • Strong analytical skills and ability to interpret data into actionable insights.
  • Excellent communication and reporting skills.

What We Offer

  • Competitive salary based on experience.
  • Dynamic and friendly work environment that fosters innovation and collaboration.
  • Opportunity to lead SEO efforts across multiple websites.
  • Comprehensive family health insurance coverage for peace of mind.

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