Manager - Trade Marketing

2 days ago

Erode, Tamil Nadu, India NAMBISANS DAIRY PVT LTD., Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Position : Manager - Trade Marketing

Place : Perundurai, Erode.

Salary : In Person

Language : Malayalam is must

Roles and Responsbilities:-

Qualification & Experience :-

  • Bachelor's degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or related roles.

  • Strong understanding of retail environments and consumer behaviour.

  • Excellent analytical and strategic thinking skills.

  • Strong communication and negotiation abilities.

  • Proficiency in Microsoft Office Suite and CRM software.

  • Ability to manage multiple projects simultaneously and meet deadlines.

  • Flexibility to travel as required.

Key Responsibilities:

  • Understanding of proper sales on the ground.

  • Basic Margins and cost calculation.

  • Understanding of retailer schemes and handling a team.

  • Monitor and drive tertiary sales performance across all retail channels.

  • Develop and implement initiatives to boost tertiary sales, including incentive programs, training, and promotional activities.

  • Analyse tertiary sales data to identify trends, issues, and opportunities for improvement.

  • Plan and oversee trade marketing campaigns, including promotions, in-store displays, and events.

  • Collaborate with sales teams to ensure successful implementation of campaigns in various retail channels.

  • Provide sales teams with the necessary tools and materials to support trade marketing activities.

  • Conduct training sessions for promoter / merchandising teams to ensure understanding and effective execution of trade marketing plans.

  • Build and maintain strong relationships with key retailers and decision makers.

  • Negotiate and coordinate joint marketing activities with retail partners.

  • Track and analyse the performance of promoter / merchandising teams using relevant metrics and KPIs.

  • Prepare regular reports on campaign effectiveness and provide insights for future improvements.

  • Work closely with marketing, and sales teams to ensure product availability and effective promotions.

If interested please contact

Mail id :

Mobile No

Job Types: Full-time, Permanent

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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