Chief Marketing Officer

This role is for one of the Weekday's clients

Salary range: Rs Rs ie INR 20-30 LPA)

Min Experience: 10 years

Location: Bangalore

JobType: full-time

We are seeking an accomplished Chief Marketing Officer (CMO) to lead our end-to-end marketing vision, strategy, and execution. This is a pivotal leadership opportunity for an experienced marketing professional who has previously served as a Marketing Head, Director of Marketing, VP of Marketing, or equivalent senior role. The ideal candidate will bring deep expertise in brand strategy, digital marketing, demand generation, product marketing, customer insights, and marketing operations—along with a strong ability to drive growth, scale teams, and shape market positioning.

As the CMO, you will define the brand narrative, fuel customer acquisition, and lead high-impact marketing initiatives across multiple channels. You will build and mentor a world-class marketing team, own the marketing budget, and work closely with the executive leadership team to translate business goals into measurable marketing outcomes.

Requirements

• Strategic Leadership & Planning
  • Develop and execute the company's overall marketing strategy aligned with business objectives, revenue goals, and market expansion plans.
  • Lead long-term brand and growth strategy across digital, offline, and partner-led channels.
  • Drive positioning, messaging, and competitive differentiation across all product and service lines.
• Marketing Execution & Governance
  • Oversee all core marketing functions including brand marketing, content strategy, digital & performance marketing, product marketing, communications, PR, events, and customer lifecycle management.
  • Establish strong frameworks for marketing analytics, performance tracking, campaign ROI, and customer segmentation.
  • Ensure consistent brand identity and messaging across all internal and external touchpoints.
• Team Leadership & Collaboration
  • Recruit, develop, and lead a high-performing marketing team, fostering a culture of innovation, accountability, data-driven decision-making, and continuous learning.
  • Collaborate with cross-functional leaders including Sales, Product, Customer Success, Finance, and HR to ensure marketing alignment with overall business goals.
  • Represent the marketing function in board-level and leadership discussions, providing insights, forecasts, and strategic recommendations.
• Market Intelligence & Growth Initiatives
  • Lead research-driven insights to understand customer behavior, industry shifts, competitor strategies, and emerging market opportunities.
  • Drive demand generation, go-to-market strategy, product launch success, and pipeline acceleration.
  • Identify and evaluate opportunities for partnerships, influencer programs, and global brand expansion.

• 10–15 years of progressive experience in marketing leadership roles such as Chief Marketing Officer, VP Marketing, Director Marketing, or Head of Marketing, preferably in high-growth or product-led companies.
• Proven experience in building and scaling marketing organizations, managing multi-crore budgets, and driving revenue-impacting marketing initiatives.
• Strong expertise in integrated marketing, brand building, digital and performance marketing, and customer acquisition funnels.
• Demonstrated success in delivering measurable business outcomes, brand acceleration, and market share growth.
• Excellent leadership, communication, stakeholder management, and storytelling abilities.
• Data-driven mindset with exposure to modern marketing technology, CRM, analytics, and automation tools.
• MBA in Marketing, Business, or related discipline preferred but not mandatory.