LinkedIn Outreach Specialist

LinkedIn Outreach Specialist

WFO
| Full-time

We're looking for a proactive LinkedIn Outreach Specialist to own and execute outbound outreach campaigns for Groto's growth team. This role will focus on identifying high-quality prospects, engaging them with personalized messaging, and generating qualified leads for our UI/UX design services. You will work closely with the Growth & Marketing lead to build, refine, and scale our LinkedIn outbound engine across ICPs (SaaS founders, AI companies, product heads, marketing leads, etc.).
This is a high-ownership role with clear goals, strong processes, and measurable impact.

Key Responsibilities
1. LinkedIn Outreach & Prospecting

• Run daily outbound outreach campaigns from founder/brand profiles.
• Send connection requests, follow-ups, and personalized DMs.
• Engage with prospects through comments, replies, and profile touchpoints.
• Maintain consistency in outreach volume & quality (daily/weekly targets).

2. ICP + Lead Research

• Identify prospects that fit our ICPs using LinkedIn, Apollo, Clay, Crunchbase, and other tools.
• Segment prospects by company size, funding stage, tech stack, product category, and role.
• Maintain clean, structured lists for outbound campaigns.

3. Messaging + Personalization

• Write short, crisp, high-quality outreach messages.
• Personalize messages based on role, industry, pain points, product maturity, or recent activity.
• A/B test messaging styles and use insights to improve conversion rates.

4. Tools & Automation

• Operate tools such as Apollo, Expandi, Salesflow, or similar.
• Set up sequences, follow-up rules, and conditional flows.
• Ensure accounts stay within safe limits and maintain account health.

5. Lead Management & Reporting

• Track conversations, responses, and warm leads in CRM (Apollo/Pipedrive).
• Monitor KPIs: connection rate, acceptance rate, reply rate, booked calls.
• Provide weekly insight reports on campaign performance.

KPIs / Success Metrics

• Daily connection requests sent
• Acceptance rate (target: 25–45%+)
• Positive reply rate (target: 8–15%+)
• Warm leads generated per week
• Booked meetings per month
• Quality of targeting & messaging feedback

Requirements
Must-Have

• 1–3 years experience in LinkedIn lead generation, outbound SDR, or outreach roles.
• Strong written English + ability to write natural, non-generic outreach messages.
• Understanding of SaaS, startups, product teams, founder pain points.
• Familiarity with LinkedIn Sales Navigator, Apollo, or outbound tools.
• Comfortable working with targets, KPIs, and weekly reporting.
• High ownership → ability to run campaigns independently.

Nice-to-Have

• Experience working for an agency (marketing, design, dev).
• Basic understanding of UI/UX, product design workflows, or SaaS products.
• Experience with multi-channel sequences (LinkedIn + email).
• Ability to create short Loom videos or simple pitches.

How to apply

1. Go through the JD here or here:
   
2. Fill this form:

About us

Groto is a pro UIUX design studio that helps businesses scale faster through the creation of awesome tech products. We work with SaaS companies worldwide, and have some of the biggest names in the industry as clients, including TATA AIA, KPMG, Unicourt USA, Aditya Birla, and Naukri India. In the last year alone, we've helped our clients raise over $15 MN USD through user-centric, data-driven, and well-designed products for web and mobile interfaces. Our culture is one of young, passionate individuals sharing ideas and creative enthusiasm in a fun and collaborative workplace. Anyone who values growth in everything they do, love challenges, thrive in a fast-paced environment and have an entrepreneurial mindset, is a great fit for Groto.