Meta ADs For IOS APP

1 week ago


Delhi NCR, India Melod Ai Full time

Role & responsibilities

Role & Responsibilities

  • Plan, launch, and optimize Meta Ads campaigns for iOS mobile apps focused on performance (installs, in-app events, ROAS).
  • Handle end-to-end campaign management from creative testing to scaling profitable campaigns.
  • Integrate and troubleshoot SDKs (Meta SDK, App Events, SKAdNetwork, MMPs like Appsflyer/Adjust) for accurate attribution.
  • Analyze performance metrics (CPI, CPA, ROAS, retention) and iterate creative/ad sets fast.
  • Coordinate with design and iOS dev teams to ensure correct event tracking and SKAdNetwork setup.
  • Implement A/B tests on creatives, audiences, placements, and bidding strategies.
  • Stay ahead of Meta Ads policy updates and iOS privacy changes.
  • Produce detailed performance reports and actionable insights weekly.

Preferred Candidate Profile

  • 2–5 years of proven experience running Meta Ads for iOS apps (non-negotiable).
  • Must have previously set up and scaled live Meta campaigns for iOS apps — not just Android or lead-gen.
  • Solid understanding of SKAdNetwork, Meta SDK, App Events setup, and post-install attribution flows.
  • Hands-on experience with Appsflyer, Adjust, or Branch preferred.
  • Strong analytical mindset — can interpret data and make fast scaling decisions.
  • Self-starter who can handle aggressive performance goals and doesn't need hand-holding.

Preferred candidate profile


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