Meta ADs For IOS APP
1 week ago
Role & responsibilities
Role & Responsibilities
- Plan, launch, and optimize Meta Ads campaigns for iOS mobile apps focused on performance (installs, in-app events, ROAS).
- Handle end-to-end campaign management from creative testing to scaling profitable campaigns.
- Integrate and troubleshoot SDKs (Meta SDK, App Events, SKAdNetwork, MMPs like Appsflyer/Adjust) for accurate attribution.
- Analyze performance metrics (CPI, CPA, ROAS, retention) and iterate creative/ad sets fast.
- Coordinate with design and iOS dev teams to ensure correct event tracking and SKAdNetwork setup.
- Implement A/B tests on creatives, audiences, placements, and bidding strategies.
- Stay ahead of Meta Ads policy updates and iOS privacy changes.
- Produce detailed performance reports and actionable insights weekly.
Preferred Candidate Profile
- 2–5 years of proven experience running Meta Ads for iOS apps (non-negotiable).
- Must have previously set up and scaled live Meta campaigns for iOS apps — not just Android or lead-gen.
- Solid understanding of SKAdNetwork, Meta SDK, App Events setup, and post-install attribution flows.
- Hands-on experience with Appsflyer, Adjust, or Branch preferred.
- Strong analytical mindset — can interpret data and make fast scaling decisions.
- Self-starter who can handle aggressive performance goals and doesn't need hand-holding.
Preferred candidate profile
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