App Marketing/App Growth

6 days ago

Delhi NCR, India Melod Ai Full time

Key Objective of the job :

  • To own strategy, planning and execution of all mobile user acquisition and re-engagement for Bodhi app.

  • Drive new users' growth at reasonable CAC.

Key Responsibilities :

  • Plan and execute app acquisition campaigns across Google, Facebook / Meta Ads, Apple Search Ads.

  • Explore new experiments with targeting and communication and chart out a plan to execute.

  • Find ways to grow orders and revenue from website and mobile app.

  • Work with product and tech team to execute conversion improvement strategies.

  • Exposure to organic marketing - SEO, ASO preferred

  • Work with analytics to build reports to measure CPO, RoAS and CAC metrics.

Key Skills :

  • good digital marketing experience with IOS Apps

  • Hands on experience with app acquisition platforms

  • Good analytical and data driven decision making skills.

  • Ability to manage multiple campaigns and run multiple tests at a time.

  • Good understanding of product feed and dynamic product ads.

  • Experience of using Appsflyer/Singular/Branch and Google analytics.

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