Assistant Store Manager

3 days ago

Mumbai, Maharashtra, India Hermes Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

1. Store Leadership & Operations

  • Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.

  • Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.

  • Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.

  • Act as Store-In-Charge when the Store Manager is absent.

2. Sales Performance & Customer Service

  • Drive individual and team sales performance to achieve or exceed targets.

  • Coach and motivate the sales team to deliver an exceptional, personalized customer experience.

  • Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.

  • Support and encourage clienteling initiatives and CRM activities across the team.

  • Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.

  • Monitor product sell-through to optimize inventory performance and seasonal sell-out (as per FIFO)

3. People Development & Team Management

  • Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.

  • Conduct regular floor observations, coaching sessions, and morning briefings.

  • Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.

  • Ensure the team receives regular training in customer service, product knowledge, and selling techniques.

  • Assist in organizing team activities and maintaining team morale, create a positive work environment.

  • Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.

Requirements & Competencies:

  • Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.

  • Fluent in English.

  • Passionate about fashion, craftsmanship, and luxury service.

  • Strong leadership, interpersonal, and communication skills.

  • High level of professionalism, integrity, and discretion.

  • Proficient in Microsoft Office.

  • Flexibility to work retail hours, including weekends and public holidays.

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