Assistant Store Manager

2 days ago

Mumbai, Maharashtra, India Gaurav Gupta Couture Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

We are seeking an experienced and customer-centric
Assistant Store Manager
for our Mumbai boutique. The ideal candidate will have strong luxury retail experience, exceptional client-servicing skills, and the ability to drive store performance, team productivity, and high-end customer engagement. This role supports the Store Manager in ensuring operational efficiency, sales achievement, and a world-class brand experience.

Key Responsibilities

1. Sales & Business Development

  • Achieve monthly, quarterly, and annual store sales targets.
  • Track KPIs such as conversions, clientele growth, and category performance.
  • Identify sales opportunities and support staff in upselling/cross-selling.
  • Manage VVIP, HNI, and repeat clients to increase repeat purchases & loyalty.

2. Clientele & Customer Experience

  • Ensure a luxury brand experience for every walk-in customer.
  • Lead clienteling initiatives like appointments, follow-ups, product suggestions, WhatsApp engagement.
  • Handle escalated customer concerns with professionalism and solutions-driven communication.
  • Build a strong local network among stylists, personal shoppers, industry clients, and influencers.

3. Store Operations & Compliance

  • Oversee day-to-day store functioning including Inventory control & stock accuracy, Store opening & closing procedures, Cash handling and billing.
  • Visual merchandising as per brand guidelines
  • Coordinate with HO for replenishments, new launches, merchandising updates, and store events.
  • Ensure adherence to SOPs, grooming standards, hygiene & safety protocols.

4. Inventory & Product Management

  • Maintain accurate stock levels and conduct cycle counts & annual audits.
  • Oversee inbound & outbound stock movements
  • Flag fast/slow-moving categories and participate in business analysis with Store Manager.

5. Reporting & Coordination

  • Prepare daily/weekly reports on sales, KPIs, footfall, client conversions, and category insights.
  • Coordinate with production and merchandising teams to ensure smooth functioning.
  • Assist in planning and executing in-store promotions, brand events, and activations.

Qualifications

  • Graduate in Retail Management, Fashion Management, Business, or related field.
  • 3–6 years of experience in luxury or premium retail, preferably in fashion/apparel/jewellery.
  • Strong people management, communication, and client-servicing skills.
  • Experience handling HNI/VIP customers is a strong advantage.

Key Competencies

  • Leadership & people management
  • Luxury customer service excellence
  • Sales planning & KPI management
  • Strong communication & grooming
  • Problem solving & decision making
  • Product knowledge (fashion, couture, RTW, accessories)
  • High accountability and ownership

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