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Technical ABM Specialist
2 weeks ago
Assent is the leading solution for supply chain sustainability tailored for the world's top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.
We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.
Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members to join our mission.
Hybrid Work Model
At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, Pune and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.
Job DescriptionWe're looking for a bold, data-driven, and AI-curious Account-based Marketing (ABM) Specialist to help deepen our engagement with our highest-valued accounts and empower Assent's next phase of growth. This is a unique opportunity for a marketer who thrives at the intersection of creativity, data-driven decision making, and revenue impact - and isn't afraid to use modern tools (including AI) to get there faster.
As a key member of our Demand Generation team, you'll help strategize, execute, and optimize our ABM campaigns that deliver pipeline and strengthen relationships with complex manufacturers globally. In this role, you'll report to the Director of Integrated Marketing and will collaborate with Marketing, Sales, and other go-to-market departments to identify strategic accounts, research buying signals, build lists, execute ABM campaigns, and report on performance.
This is a hands-on role for someone who understands that marketing is about knowing your audience, communicating solutions to their problems, and reaching them at the right time in their buying stage. At Assent, we embrace new technologies – like AI and automation – not just to keep up, but to push ahead. If you're someone who sees constant change as a catalyst for growth, we want to meet you.
What You'll Do
- Define and launch targeted 1:1, 1:few, and 1:many ABM programs aligned to sales and revenue goals.
- Collaborate closely with Sales, RevOps, and Product Marketing to definite target account segments, personas, and value propositions.
- Use AI-powered tools and platforms (ChatGPT, 6sense, VWO, Qualified, etc.) to build hyper-personalized experiences at scale.
- Own and execute account-focused campaigns across web personalization, email, digital ads, webinars, and more.
- Develop ABM assets with support from content and design teams, ensuring messaging relevance for target verticals and buying stages.
- Build dashboards and performance reports using Salesforce, Tableau, 6sense, and other similar tools to track account engagement, funnel progression, and ROI to analyze wins/losses and refine account engagement strategies.
- Stay on top of ABM best practices and emerging technologies, bringing forward ideas of experimentation, speed, and curiosity in a high-growth marketing team.
- 3 - 5 years in B2B marketing, with at least 1 - 2 years of experience focused on ABM strategy and execution (SaaS or tech preferred).
- Strong understanding of the B2B buyer journey and how to map ABM tactics to each stage of the funnel.
- Experience using or integrating ABM platforms, like 6sense, with Salesforce and Pardot.
- Comfort working with data, segmenting audiences, and using insights to drive smarter marketing.
- A self-starter and growth mindset - you're always learning what's next, testing what works, and optimizing for better results.
- Demonstrated ability to use AI and automation tools to enhance efficiency and personalization.
- Strong collaboration skills and experience working cross-functionally across sales, content, and other go-to-marketing teams.
Life at Assent
Wellness: We believe that you and your family's well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.
Financial Benefits: It's not all about the money – well, it's a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.
Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.
Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.
At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).
Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.
If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.
