Marketing Head

2 weeks ago

Guwahati, Assam, India Banka and associates Full time ₹ 14,40,000 - ₹ 36,00,000 per year

Key Responsibilities

1. Strategic Marketing & Planning

  • Develop and implement short-term and long-term marketing strategies to support business goals.
  • Lead market expansion and competitive positioning strategies in existing and new geographies.
  • Prepare annual marketing budgets and ensure cost-effective utilization.

2. Brand Management & Communication

  • Strengthen brand identity and ensure consistent messaging across all communication channels.
  • Oversee ATL & BTL campaigns, digital marketing initiatives, events, and promotional activities.
  • Coordinate with creative agencies for branding, advertising, and public relations.

3. Market Research & Intelligence

  • Conduct periodic market research to understand industry trends, competitor activities, pricing, and customer preferences.
  • Provide insights and recommendations to senior management for strategic decision-making.
  • Monitor sales performance and market share across regions.

4. Dealer & Channel Marketing

  • Design and execute dealer engagement programs, loyalty initiatives, and trade promotions.
  • Support sales teams with marketing collaterals, field activations, and channel development.
  • Strengthen relationships with key dealers, influencers (engineers, architects, contractors), and institutional clients.

5. Digital Marketing & Technology Integration

  • Lead digital transformation initiatives including social media, SEO, performance marketing, and digital campaigns.
  • Oversee CRM and marketing automation tools to enhance customer engagement.

6. Team Leadership & Coordination

  • Lead the marketing team across regions and drive a performance-oriented culture.
  • Collaborate with the sales, production, logistics, and finance teams to ensure alignment of marketing efforts.
  • Conduct training for the marketing team, channel partners, and influencers as required.

7. Performance Tracking & Reporting

  • Track KPIs for marketing campaigns, product visibility, and brand performance.
  • Present monthly and quarterly reports to senior management.
  • Ensure compliance with corporate policies and statutory guidelines.

Qualifications & Experience

  • MBA in Marketing or related specialization.
  • 10–15 years of experience in marketing, preferably in cement or building materials industry.
  • Strong understanding of consumer behavior, trade networks, and the construction ecosystem.
  • Proficiency in digital marketing tools and data-driven decision-making.
  • Experience in handling large-scale marketing budgets and multi-region operations.

Key Skills

  • Strategic planning & market analysis
  • Brand development & communication
  • Channel marketing & dealer management
  • Leadership & cross-functional coordination
  • Budgeting & performance tracking
  • Strong communication and negotiation skills

Job Types: Full-time, Permanent

Pay: ₹200, ₹300,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid time off
  • Provident Fund

Work Location: In person

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