Digital Marketing Manager

2 days ago

Najafgarh, Delhi, India Design Dimensions Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Job Title
: Digital Marketing Manager

Employment
: Full Time Role

Joining
: Immediate

Compensation
: INR 5 to 8 LPA

Job Location
: Greater Kailash II, New Delhi

Work Hours
: Monday to Saturday, 10 AM to 7 PM.

Job Responsibilities:

  • Plan, conceptualize, and develop spend road map, vision for spend strategies according to the client's brief by studying, and researching relevant information and materials, to achieve marketing targets and business goals.
  • Strategise and develop campaigns, and campaign guidelines for clients, and translate that into high-quality engaging and relevant content.
  • Create, track and report on brand insights traffics, engagement, shares, DM's, conversion rates.
  • Administer all company digital communications accounts ensuring up-to-date content, and relevant.
  • Liaise with the designers to ensure creatives and graphics are on time, and is as per the creative direction, mood boards, and brand strategy.
  • Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions.
  • Create special social campaigns on occasions and as per client's direction and executive, deliver, and measure the success of those campaigns.
  • Develop, manage, and optimize paid advertising campaigns across social platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, TikTok, etc.).
  • Conduct audience research, segmentation, and targeting to maximize ad performance.
  • Design and test ad creatives in collaboration with the design/content team.
  • Monitor campaign performance daily, adjusting bids, budgets, and targeting strategies.
  • Track KPIs such as CTR, CPC, CPM, ROAS, conversions, and lead generation.
  • Implement A/B testing and performance experiments to improve results.
  • Prepare performance reports with insights and recommendations.
  • Stay updated on social platform algorithm changes, ad policies, and best practices.
  • Manage ad budgets effectively to ensure maximum ROI.
  • Collaborate with the broader marketing team to align paid campaigns with organic strategies, promotions, and business goals.

Qualifications & Experience:

  • Proven experience (2–4 years) in managing paid social media advertising campaigns.
  • Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and similar tools.
  • Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong copywriting and creative brief skills for ads.
  • Up-to-date with the latest trends in social media advertising and performance marketing.

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