Head of Customer Experience
2 days ago
Job Description: Head of Customer Experience
Industry: Gold & Jewellery
Experience Required: Minimum 8+ years in Customer Experience/CRM/Service Excellence within the Gold/Jewellery or Luxury Retail Industry
Location: Bangalore
Position Summary
The Head of Customer Experience will be responsible for designing, implementing, and driving a unified customer experience strategy across all touchpoints including retail stores, service centres, digital platforms, and post-purchase channels. This role ensures premium customer service, brand consistency, customer satisfaction, retention, and overall service excellence in line with luxury gold retail standards.
Key Responsibilities
1. Customer Experience Strategy
- Develop and implement end-to-end customer experience strategy across all customer touchpoints.
- Establish service excellence standards tailored to the gold and jewellery industry.
- Design customer journey maps for walk-in, digital, and after-sales processes.
2. Retail & Showroom Experience Management
- Monitor showroom customer handling quality including greetings, consultation, product explanation, and sales etiquette.
- Ensure customer-centric behavior across sales teams; drive consistent service standards across all branches.
- Implement store audit formats focused on customer experience KPIs.
3. Customer Service Operations
- Oversee customer service desk operations, grievance redressal, returns, repairs, and exchange experience.
- Manage escalations and ensure timely resolution in line with brand policies.
- Develop SOPs for customer interactions, service recovery and complaint handling.
4. Customer Feedback & Insights
- Implement customer satisfaction tools such as NPS, mystery audits, store feedback systems, and digital surveys.
* Analyze customer feedback data to derive insights and improvement plans.
- Present monthly CX dashboards to leadership.
5. Digital & Omni-Channel Experience
- Collaborate with e-commerce, marketing and CRM teams to ensure seamless online and offline customer experience.
- Improve digital journey including website, WhatsApp, social media and customer helpdesks.
- Integrate CRM tools for personalised service and loyalty programs.
6. Training & Development
- Conduct regular training for staff on soft skills, product communication, upselling etiquette, grievance handling, and luxury retail service.
- Create customer handling scripts and communication guidelines.
7. Process Improvement & Quality Assurance
- Standardize processes for customer interactions across all stores and service units.
- Identify service gaps and implement continuous improvement initiatives.
- Ensure compliance with industry standards, company policies and ethical practices in gold retail.
8. Team Leadership
- Lead and mentor the customer experience & service team across regions.
- Drive high performance, accountability, and service-oriented culture.
- Set KPIs for team members and monitor performance.
Key Skills & Competencies
Strong understanding of gold/jewellery retail operations and customer service cycles.
Excellent communication, interpersonal and conflict-resolution skills.
Customer journey mapping and process optimization.
Experience with CRM tools, NPS, and customer analytics.
Ability to handle VIP customers and large-scale service operations.
Leadership, stakeholder management and cross-functional coordination.
High emotional intelligence and luxury service orientation.
Qualification
Bachelors Degree (Business, Retail, Marketing or related field).
Masters degree/MBA preferred.
Minimum 8+ years of relevant experience in customer experience/customer service within luxury, gold, jewellery or retail industry.
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