Digital Marketing Manager

1 day ago

Chennai, Tamil Nadu, India The Ad Affair Full time US$ 80,000 - US$ 1,20,000 per year

About the Role

Were looking for a full-stack 
Digital Marketer
 who thrives on content, numbers, funnels, and performance metrics. This role is perfect for someone who can plan and execute engaging social media content, high-impact paid ad campaigns, own SEO strategies, and work across CRM/email marketing with a sharp analytical mindset.

If you live for CTRs, ROAS, CACs, and clever content, this ones for you.

Key Responsibilities

  • Social Media Marketing:
    Develop
    brand identity, content pillars, and tone of voice
    . Create and execute
    high-impact content calendars
    for social media and e-commerce. Conceptualize and
    lead photo/video shoots
    , ensuring content is platform-optimized. Track
    social media KPIs
    (reach, engagement, follower growth) and optimize for performance.

  • Performance Marketing:
    Set up and optimize paid campaigns on Meta, Google, and LinkedIn.

  • Influencer Marketing:
    Plan and execute influencer marketing, track performance and optimize ROI

  • SEO & Content:
    Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.

  • Email & CRM Marketing:
    Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.

  • Analytics & Reporting:
    Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.

  • Conversion Optimization:
    Optimize landing pages and customer journeys through A/B testing and funnel audits.

  • E-commerce Marketing:
    Preferred experience with Shopify, WooCommerce.

  • Client Relationship Management:
    Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.

  • Team Growth & Training:
    Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks.

Tools Youll Use

  • Meta Ads Manager, Google Ads, Linkedin Ads, GA4, GTM, Google Merchant centre
  • Klaviyo, Mailchimp, HubSpot
  • Ahrefs, SEMrush, Google Search Console
  • Shopify, WooCommerce,
  • Hotjar, Google Optimize, Zapier

Must haves

  • 5 to 6 years in digital marketing with focus on performance
  • Excellent analytical and execution skills
  • Strong knowledge of digital buyer journeys
  • Experience scaling D2C or e-commerce brands preferred

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