B2B Marketing Manager

Salary: CTCUp to 10 LPA (7 LPA Fixed + 3 PLA Performance incentive/Sales Incentive)

Location: Basavangudi, Bangalore

Company Description:
Hello Mentor, is the premier destination for aspiring medical professionals in Bangalore Urban. We offer tailored guidance and support to help students navigate their career choices, course selection, and institution applications. Our team of experienced advisors/mentors, who are young and passionate about career counselling & mentoring, utilize innovative tools and provide personalized mentorship to unlock each student's full potential.

• A young & strong team of 200+ members which includes Doctors, Counselling Experts, Psychologists, Data Analysts & Management Professionals.
• We have Mentored20,000+ NEET UG and 5000+ NEET PG &SS Aspirants so far.
• Impacted lives of 500,000+ medical aspirants.
• Mentored & advised by top doctors & educationist of India.
• One of the top companies in career counselling category in India.

Job Description:

1. B2B Marketing Strategy & Execution

• Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives.
• Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns.
• Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped opportunities.
• Collaborate with the creative and content teams to produce high-quality marketing materials tailored to the B2B audience.

2. Sales Strategy & Lead Generation

• Design and implement a robust sales strategy targeting NEET coaching institutes, academic institutions, and school managements.
• Proactively identify potential clients through market research, networking, and cold outreach.
• Travel across various states to meet decision-makers, pitch our services/products, and close deals.
• Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion.

3. Client Relationship Management

• Build strong and trustworthy relationships with B2B clients to ensure long-term business growth.
• Act as a strategic advisor and main point of contact for clients, offering timely support and addressing any concerns or queries.
• Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews.

• Gather and relay client feedback to internal teams for continuous improvement.

• Collaboration & Reporting

• Coordinate closely with internal teams including product development, sales, and marketing to align on objectives and ensure seamless execution.

• Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho.
• Analyse campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights.

Qualifications:

• Master's degree in marketing, Business Administration, or a related discipline.
• Minimum 4+ years of experience in B2B marketing and sales with a demonstrable track record of success.
• Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools.
• Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns.
• Exceptional communication, negotiation, and relationship-building skills.
• Strong analytical mindset with the ability to interpret data and trends to inform business decisions.
• Capable of managing multiple projects and working under pressure in a fast-paced environment.
• Willingness to travel extensively as part of client acquisition and engagement.

CTC & Other Benefits Details:

• CTC Up to 10 LPA (6 LPA Fixed + 4 PLA Performance incentive/Sales Incentive)
• Paid Annual Leaves
• Long vacation during new year
• Laptop and Phone Provided
• PF, Health Insurance, Team Lunches
• Great job satisfaction
• Immense learning &personal development.