
B2B Marketing Specialist
22 hours ago
We are seeking a highly skilled Marketing Campaign Manager to join our team. This role will be responsible for planning and executing email marketing campaigns using Salesforce or equivalent CRM platforms.
- Manage website content and updates using CMS tools like WordPress.
- Create and publish a wide range of content including blog posts, eBooks, and video content.
- Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
- Implement SEO best practices to enhance web visibility and organic reach.
- Support YouTube content management and video marketing efforts.
- Collaborate with cross-functional teams to align messaging and branding across marketing assets.
Requirements:
- 5 to 7 years of B2B marketing experience (SaaS preferred).
- Strong working knowledge of Salesforce (or similar CRM) for campaign execution.
- Hands-on experience with WordPress or similar CMS platforms.
- Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
- Understanding of SEO fundamentals and content optimization strategies.
- Experience managing or contributing to organic social media campaigns on LinkedIn.
- Exposure to video content platforms like YouTube, including basic optimization.
- Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
Nice to Have:
- Experience running LinkedIn paid campaigns or Google Ads
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