
B2B Email Marketing Specialist
4 weeks ago
About the company
Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the
budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers
travellers the unprecedented value proposition of high-quality stays at affordable prices
wherever they go. We are proud of putting dignity back into budget travel where earlier the
traveller was forced to contend with poor quality and hygiene.
Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality
expertise. Our operational ethos is clear and focused from Treebo Club, an innovative
distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a
cutting-edge SaaS solution and a comprehensive hotel management software.
With a strong technological foundation and a passion for hospitality, THV aims to deliver
exceptional experiences across our diverse portfolio. Our range of brandsItsy Hotels, Treebo,
Treebo Premium and Medalioprovides a symphony of choices that blend quality, comfort and
affordability.
Treebo is a Great Places to Work certified organisation. We take immense pride in our culture
which is built on a strong foundation of 7 values. Some of these values include - Exhibit Owner
Mindset and Have the humility and hunger to learn and help learn, amongst others. We
strongly believe in offering our people - Treebs, as they are called - unmatched opportunities
to learn and grow. If youre looking to work at a place that is built on strong fundamentals of
business and professional conduct, Treebo is the place for you.About the Role
Were looking for a results-driven B2B Email Marketing Specialist to join us full-time. The ideal
candidate has hands-on experience in building and executing performance-oriented email
marketing campaigns in a B2B environment. You should be data-savvy, organized, and proactive
with an ownership mindset.
Youll work closely with cross-functional teams to craft compelling email journeys that drive
engagement, lead generation, and revenue growth. If you enjoy working in a high-growth,
dynamic setup and thrive on taking full ownership of your initiativesthis role is for you
Key Responsibilities
Own the end-to-end email marketing strategy and execution for B2B campaigns
Build segmented and personalized campaigns to nurture leads across different stages of
the funnel
Leverage data to continuously optimize email performanceopen rates, CTRs,
conversions
Conduct A/B tests and analyze campaign performance to drive actionable insights
Collaborate with sales, product, and content teams to ensure campaign alignment
Manage and optimize CRM and marketing automation tools (e.g., HubSpot, Mailchimp,
etc.)
Ensure database hygiene, compliance, and deliverability best practices
Report on key metrics with clear, data-backed insights and recommendations
What We Are Looking For
23 years of experience in B2B email marketing or lifecycle marketing
Strong command of email tools, CRM systems, and automation workflows
Excellent analytical skills and comfort with performance data
Solid understanding of lead nurturing and B2B sales cycles
Strong communication and copywriting skills for B2B audience
Ownership mindset, collaborative attitude, and bias for actio
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