B2B Email Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India Treebo Hospitality Ventures Full time
Job Description

About the company

Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brandsItsy Hotels, Treebo,

Treebo Premium and Medalioprovides a symphony of choices that blend quality, comfort and

affordability.

Treebo is a Great Places to Work certified organisation. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - Exhibit Owner

Mindset and Have the humility and hunger to learn and help learn, amongst others. We

strongly believe in offering our people - Treebs, as they are called - unmatched opportunities

to learn and grow. If youre looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you.About the Role

Were looking for a results-driven B2B Email Marketing Specialist to join us full-time. The ideal

candidate has hands-on experience in building and executing performance-oriented email

marketing campaigns in a B2B environment. You should be data-savvy, organized, and proactive

with an ownership mindset.

Youll work closely with cross-functional teams to craft compelling email journeys that drive

engagement, lead generation, and revenue growth. If you enjoy working in a high-growth,

dynamic setup and thrive on taking full ownership of your initiativesthis role is for you

Key Responsibilities

Own the end-to-end email marketing strategy and execution for B2B campaigns

Build segmented and personalized campaigns to nurture leads across different stages of

the funnel

Leverage data to continuously optimize email performanceopen rates, CTRs,

conversions

Conduct A/B tests and analyze campaign performance to drive actionable insights

Collaborate with sales, product, and content teams to ensure campaign alignment

Manage and optimize CRM and marketing automation tools (e.g., HubSpot, Mailchimp,

etc.)

Ensure database hygiene, compliance, and deliverability best practices

Report on key metrics with clear, data-backed insights and recommendations

What We Are Looking For

23 years of experience in B2B email marketing or lifecycle marketing

Strong command of email tools, CRM systems, and automation workflows

Excellent analytical skills and comfort with performance data

Solid understanding of lead nurturing and B2B sales cycles

Strong communication and copywriting skills for B2B audience

Ownership mindset, collaborative attitude, and bias for actio

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