Digital Marketing

2 days ago

Bengaluru, Karnataka, India Neolacta Lifesciences EST Pvt. Ltd. Full time

Designation: Digital Marketing, Community & SEO Lead

Notice Period: Immediate

Salary: Best in the Industry

Engagement Models -

Part-Time / Hybrid:

  • 3 days per week (2 days Work from Office + 1 day Work from Home)

About the Company

Neolacta Lifesciences is a pioneering biotechnology company dedicated to improving infant health through human milk–derived products and other innovative therapies. Shape the digital presence of an infant health–focused brand that blends awareness, credibility, and strong community engagement across multiple platforms.

Why Join Us? Three Reasons

  • The first and only company of its kind in India and Asia, and one of only three globally
  • A truly multi-faceted role combining strategy and execution
  • High degree of autonomy in decision-making and ownership

Role Overview

  • Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj, Josh, Koo)
  • Target audiences include Neonatologists, parents, and Lactation Consultants
  • Balance strategic thinking with hands-on execution—managing communities and optimizing web presence

Key Responsibilities

Community & Content Growth

  • Build, grow, and manage active online communities across multiple platforms
  • Partner with existing parenting communities such as BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories
  • Manage collaborations for guest blogs, reels, and community-led content
  • Develop organic, content-led strategies including posts, videos, carousels, and regional language content
  • Engage directly with HCPs, influencers, and niche audiences to enhance brand credibility

Website Management & SEO

  • Oversee website content updates ensuring accuracy, relevance, and SEO alignment
  • Collaborate with developers and designers for UX improvements and content optimization

Analytics & Insights

  • Track and measure digital performance across social and web platforms
  • Use analytics and insights to refine content strategy, community engagement, and SEO outcomes

Must-Have Skills

  • Strong experience in organic marketing, community management, SEO, and email/WhatsApp campaigns
  • Prior experience in either B2B or B2C environments
  • Hands-on experience with LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj, etc.)
  • Familiarity with WordPress, Google Analytics, and SEO tools
  • Ability to create engaging, multi-format content
  • A balanced analytical and creative approach to digital engagement

This Role Is NOT For

  • Marketers focused only on paid ads or short-term campaigns
  • Candidates limited to Facebook and Instagram platforms
  • Individuals who have only managed agencies rather than executing tasks independently

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