SEO Specialist

2 days ago

Delhi, Delhi, India Starclinch Full time ₹ 2,50,000 - ₹ 7,50,000 per year

This role involves analyzing, reviewing, and implementing changes to websites to optimize them for search engines, developing content strategies, conducting keyword research, and monitoring performance metrics.

Key Responsibilities:

Keyword Research and Strategy:

Conduct thorough keyword research to identify opportunities for organic growth.

Develop and implement effective SEO strategies aligned with business goals.

On-Page Optimization:

Optimize website content, including meta descriptions, title tags, headers, and images.

Ensure the website is optimized for mobile and desktop use.

Implement internal linking strategies.

Content Development:

Collaborate with content writer to develop SEO-friendly content.

Ensure all content is aligned with the target audience and search engine guidelines.

Technical SEO:

Conduct technical audits to identify and resolve issues impacting search performance.

Improve site speed, security (HTTPS), and crawlability.

Implement structured data markup ) to enhance SERP appearance.

Link Building:

Develop and execute off-page SEO strategies, including link-building campaigns.

Identify and engage with potential link-building opportunities.

Performance Tracking and Reporting:

Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools.

Provide regular reports and insights to stakeholders on SEO performance and recommendations for improvement.

Stay Updated with SEO Trends:

Keep up-to-date with the latest SEO trends, algorithm changes, and best practices.

Adapt strategies based on changes in the SEO landscape.

Collaboration and Communication:

Work closely with web developers, designers, and marketing teams to ensure SEO best practices are integrated into all aspects of the website.

Communicate SEO strategies and results to relevant stakeholders.Setting up SEO from a scratch on the website made on vigs.

Qualifications:

Bachelors degree in Marketing, Business, Information Technology, or a related field.

Proven experience as an SEO Specialist or similar role.

In-depth knowledge of search engine algorithms and ranking factors.

Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

Strong analytical skills with the ability to interpret data and provide actionable insights.

Excellent understanding of HTML, CSS, and JavaScript as they relate to SEO.

Strong written and verbal communication skills.

Ability to work independently and as part of a team.

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