Assistant/Deputy Marketing Manager

Position Overview:

Auxilo is looking for a
high-performing, creative, and strategic
individual to join our marketing team as an
Assistant/Deputy Marketing Manager
. The ideal candidate should be a self-driven professional with
minimum 2 years of marketing experience
and a strong background in
ATL, BTL, content writing, design, events, and PR
. We are seeking someone with a
proven track record in college events and leadership roles
, who thrives in a fast-paced environment and is passionate about making an impact in the education finance sector.

Key Responsibilities:

1. Marketing Strategy & Brand Activation:

• Plan and execute
  ATL and BTL marketing initiatives
  to enhance brand visibility.
• Develop innovative marketing campaigns to drive engagement with students planning to study abroad.
• Collaborate with internal teams to create marketing roadmaps aligning with business objectives.

2. Content & Design Management:

• Ideate and create
  compelling content
  for digital, print, and PR campaigns.
• Work closely with designers to develop
  eye-catching visuals
  and marketing collaterals.
• Ensure brand consistency across all platforms, from presentations to social media.

3. Events & Partnerships:

• Lead the planning and execution of
  education fairs, partner summits, internal and industry events
  .
• Collaborate with student communities, educational influencers, and institutional leaders to drive brand engagement.
• Act as the key marketing representative in networking events and industry meet-ups.

4. Public Relations & Social Media:

• Drive
  PR campaigns
  to position Auxilo as a leader in the education lending space.
• Manage media relationships, write press releases, and coordinate media coverage.
• Enhance
  social media presence
  through creative storytelling and influencer collaborations.

5. Market Research & Performance Analysis:

• Monitor industry trends, competitive landscape, and consumer behavior insights.
• Measure and analyze campaign success using relevant marketing analytics tools.
• Provide strategic recommendations based on data-driven insights.

Key Skills & Competencies:

• Creativity & Innovation
  – A forward-thinker who brings fresh marketing ideas.
• Project Management
  – Ability to manage multiple campaigns and meet deadlines.
• Leadership & Initiative
  – Proven experience in leading college events, student councils, or being a brand ambassador.
• Strong Communication Skills
  – Exceptional verbal and written communication.
• Design & Content Expertise
  – Proficiency in
  Canva, Adobe Suite, video editing, and copywriting
  .
• Event Management
  – Hands-on experience in organizing
  college fests, conferences, or brand activations
  .
• Public Relations & Media Handling
  – Experience in PR planning and relationship management.
• Data-Driven Approach
  – Understanding of digital marketing metrics and campaign performance tracking.

Qualifications & Experience:

• Bachelor's degree from a recognized university
  in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience
  in ATL, BTL, content marketing, PR, design, and events.
• Strong track record in college leadership roles
  (e.g., Student Council, Fest Head, Brand Representative).
• Prior experience in
  education, fintech, or BFSI sector
  is a plus.

What We Offer:

• A dynamic, innovative, and fast-paced work environment.
• Opportunity to work on high-impact education marketing campaigns.
• Career growth in a leading education financing brand.
• Exposure to industry events, networking, and brand-building initiatives.

Location:
Mumbai (Preferred)

If you are a
high-energy, creative marketing enthusiast
who loves challenges and wants to shape the future of education finance, we'd love to hear from you

Apply Now here -
Assistant Manager - Marketing

OR

Email your resume on