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Creative Strategist

2 weeks ago


Mumbai, Maharashtra, India No Fluff Full time ₹ 9,00,000 - ₹ 12,00,000 per year

What We Do:First things first—what is NoFluff?

We're the agency that cuts through the marketing nonsense. While others focus on buzzwords, we focus on what truly matters: understanding your customers and what drives them to buy. It's consumer psychology that meets real results.

If you're tired of the usual corporate fluff and want to work where real impact matters, we should talk. Brief Job Description:Creative Strategist Wanted: Where Psychology Drives ResultsWe're not here for awards or ego, this role is about impact.

NoFluff seeks a Creative Strategist who can see through the marketing fog. You'll craft psychology-driven content that converts, lead our creative team with clarity, and transform consumer insights into strategies that deliver. This isn't about making pretty things, it's about making psychology work in the marketplace.

If you understand that great creativity is measured in results, not industry applause, we should talk. What you will be doing:The Day-to-Day Magic:Develop strategic content – Create compelling, high-quality content across social platforms that drives real engagement

Build processes – Establish and maintain creative workflows that balance efficiency with innovation

Ensure quality control – Review all deliverables for strategic alignment and creative excellence

Lead with insight – Translate client needs into strategic, creative solutions backed by consumer psychology

Guide the team – Mentor designers and content creators while maintaining creative excellence

Master presentations – Deliver creative concepts and strategic recommendations with confidence and clarity

Stay on the pulse – Research and analyse social media trends and audience behaviours to inform strategy

Meet deadlines – Coordinate timely delivery of campaigns while maintaining the highest standards

The Big Picture Stuff:Think bigger, design smarter – Develop and execute performance-focused content strategies across platforms

Apply consumer psychology – Use behavioural insights to create content that motivates action

Shape brand narratives – Maintain and refine client branding through comprehensive guidelines

Set the bar – Establish creative standards that balance innovation with consistent results

Lead cross-functional collaboration – Work with strategy, accounts, and production teams

Build a content powerhouse – Manage and grow a library of high-impact creative assets

Measure what matters – Connect creative decisions to performance metrics and business outcomes

Requirements:Proven creative leadership – 4+ years in content creation and creative direction, with demonstrable results

Strategic mindset – Experience connecting creative work to business and marketing objectives

Portfolio that delivers – Show us content that not only looks good but performs well

Marketing expertise – Deep understanding of funnels, consumer behaviour, and what drives action

Team leadership – Experience guiding creative professionals and elevating their work

Project management skills – Ability to juggle multiple projects while maintaining quality and timelines

Communication that convinces – Present and justify your strategic and creative decisions with confidence

Adaptability – Comfortable working in a fast-paced environment with diverse client needsDue to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate your time and effort in applying to join our team. If your profile aligns with our needs, we'll be in touch.