-Product Marketer

2 days ago

Bengaluru, Karnataka, India Nexthire Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role-Product Marketer

Exp-4+yrs

Location -Bangalore

What We're Looking For
is hiring a Product Marketer to build and execute marketing initiatives, to drive
brand awareness, lead generation, and customer marketing. This role is perfect for a
hands-on, strategic marketer who thrives in a fast-paced startup environment and can
balance content marketing, product marketing, and demand generation.
If you love crafting compelling narratives, launching high-impact campaigns, and
working closely with sales to drive business growth, we want to hear from you.

What You'll Be Doing
Content & Product Marketing
● Develop and execute content strategies—including thought leadership pieces,
case studies, blogs, one-pagers, and product messaging.
● Work with sales and product teams to refine positioning and sales enablement
materials.
● Own the creation of marketing collateral that supports outbound campaigns and
customer engagement.
Demand Generation & Sales Support
● Execute targeted demand generation campaigns to drive high-quality leads.
● Align marketing with sales to ensure a steady pipeline of prospects.
● Support ABM (Account-Based Marketing) initiatives with strategic content and
outreach.


Full Funnel Reporting & Nurturing

● Monitor and report on marketing funnel performance, building dashboards that
provide actionable insights.
● Leverage data to identify trends, segments, and optimization opportunities across the
GTM team.
● Craft targeted email campaigns to engage different CRM segments and convert
warm leads into demo-ready opportunities.
What You Need
● 4+ years of US experience in content marketing, product marketing, lead
generation, and campaign optimization (preferably within B2B SaaS).
● Startup experience: comfortable operating in a fast-paced, high-growth environment.
● Experience in organizing and executing industry events, including conferences,
executive dinners, and networking meetups.
● Strong skills in:
○ Marketing automation tools (HubSpot or similar).
○ Google Analytics & Tag Manager for performance tracking.
○ Copywriting, UX, and design—the ability to craft compelling messaging and
optimize the user experience.

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