Youtube Executive

Job Description

We're looking for a YouTube Executive for our team to drive the growth of YouTube Channels.

As a YouTube executive, you will:

1. YouTube Strategy Development: Develop and implement a comprehensive YouTube strategy aligned with the company's goals and objectives.
2. Manage the YouTube channel, including metadata optimization, thumbnail ideation and video monetization strategies.
3. SEO and Keyword Research: Conduct keyword research and implement SEO best practices to optimize video titles, descriptions, and tags for improved visibility and organic reach.
4. Analytics and Reporting: Monitor YouTube analytics, track performance metrics, and provide regular reports on key metrics, including views, engagement, and subscriber growth, to inform decision-making and improve content strategy.
5. Stay Updated with YouTube Trends: Stay informed about the latest YouTube trends, algorithm changes, and best practices to ensure the channel remains relevant and competitive.
6. Brand Reputation Management: Monitor and respond to comments, feedback, and inquiries on YouTube to maintain a positive brand image and address customer concerns effectively.
7. Take charge of the culture, and learning and development of all channels to create an atmosphere where each team member is motivated to perform at their A game.
8. Maintain trackers for each activity done on the channel with proper documentation.
9. Maintain compliance with organisational processes and procedures.

Job Requirement

The major skills and competencies required for this role include:

1. A strong understanding of the audiences on YouTube. You relate to the problems of the audience and can define the vision of a channel to systematically address the problems in a differentiated way compared to other YouTube channels.
2. Understanding of content strategy and SEO. You're a strong generalist who can solve problems in all areas with expertise in a few areas.
3. In-depth knowledge of key metrics of YouTube channels and a detailed understanding of the drivers of those key metrics. You're a person who understands key levers to be used for influencing specific metrics.
4. Quantitative bent of mind with an ability to diagnose the health of a channel through its metrics. All you need is a spreadsheet to understand key problem areas of a channel.
5. Extreme curiosity and creativity with an experimentation mindset to explore new content categories, formats and growth opportunities. You're a person who loves exploring and critically analyzing other YouTube channels in your free time.
6. Self-initiative and problem-solving mindset. You're excited by problems and love figuring out solutions for them. You take charge of your division and don't wait to be told what to do.
7. Composure of mind in tough situations. You keep calm when times get tough and serve as an anchor to your team.
8. Ability to connect with and gain the respect of team members from varied backgrounds. You're a natural leader that everyone looks up to and wants to work with.

Qualifications and Skills:

1. Bachelor's degree in marketing, Communications, or a related field (preferred)
2. Experience managing YouTube channels and implementing successful YouTube strategies
3. Strong understanding of YouTube's platform, algorithms, and best practices
4. Advantage of Knowledge of video production, editing, and optimization techniques
5. Knowledge of SEO strategies and keyword research tools
6. Familiarity with video analytics and reporting tools (e.g., YouTube Analytics, Google Analytics)
7. Good written and verbal communication skills
8. Strong analytical and problem-solving abilities
9. Ability to work collaboratively in a fast-paced, dynamic environment
10. Creativity and ability to think outside the box to drive engagement and growth on YouTube.