Campaign Developer

22 hours ago

Bengaluru, Karnataka, India Talent21 Management Shared Services Pvt. ltd. Full time ₹ 5,00,000 - ₹ 12,00,000 per year

As a Campaign Developer 2, your role will involve building multi-channel marketing campaigns, creating functional specifications, developing campaign flowcharts and workflows, and conducting unit and end-to-end testing, as well as overseeing the successful deployment of these campaigns. You will act as a bridge between clients and internal technical delivery teams, ensuring smooth communication and execution

Why we are looking for you:

Campaign Developer2 with a proven track record in developing, QA, and configuring Marketing Technology (AJO). Skilled in utilizing advanced technical skills to construct sophisticated ETL processes, enhance product functionality, and implement large-scale, real-time delivery of dynamic content communications.

What you will enjoy in this role:

The Senior Campaign BSA (AJO, ACC, AEP) role within the Marketing Platform team is pivotal in driving client value through the implementation of marketing platforms for executing campaigns. This position focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI. Key responsibilities include campaign requirement gathering, developing, QA, performance monitoring, result analysis, and reporting.

Staying current with new technologies, ensuring precise documentation are essential for achieving client success and desired outcomes, with a focus on durability and longevity.

What you will do

  • Ensure thorough understanding of client requirements for successful campaign execution.
  • Utilize visual aids for comprehensive solution design and audience analysis.
  • Prepare mock data to facilitate efficient testing processes.
  • Ensure target audience attributes are well-understood for personalized campaigns.
  • Prepare estimated audience/segment counts to guide campaign strategy.
  • Configure metadata for precise campaign tracking and reporting
  • Implement data flow logic for efficient campaign management.
  • Develop email templates and content using MARTECH tools.
  • Construct email content through scripting languages like Ampscript and JavaScript.
  • Develop test cases and conduct thorough testing of marketing campaigns.
  • Perform peer reviews to ensure campaign alignment with client requirements.
  • Build QC/SQL scripts for campaign setup and execution.

Required Technical Skills:

  • Experience in technology with Marketing technologies (AJO, ACC,)
  • 1 years minimum of experience with AJO platform and more than 2+ years working on Campaign implementations or manage project.
  • Hands on experience on the Adobe Campaign tool is an added advantage
  • 1+ years of SQL development experience including.
  • 1+ years of scripting/programming experience (JavaScript preferred)
  • Eager to learn new applications of traditional technologies.
  • Able to articulate and convey technical concepts to a mixed audience.
  • Familiarity with enterprise software and project implementation life cycles is a plus.
  • Knowledge of basic marketing concepts such as Campaign RoIe metrics and KRA's

Qualification:

  • 4-year college degree in a technical field or equivalent
  • Adobe campaign related certification is must.

Required Skills AJO, JavaScript, Adobe Campaign tool, Ampscript, SQL development, KRAs, scripting programming, QC SQL

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