Market Research Specialist

Job description: Market Research Specialist

Location: Chennai, Tamil Nadu

Experience: 2-4 Years

Industry: IT

About the Role:

We are seeking a highly motivated and analytical Market Research Specialist to join our expanding team. This pivotal role will be crucial in empowering our sales and business development efforts by providing deep market insights, identifying strategic opportunities, and crafting compelling narratives. If you have a strong understanding of technology, a passion for uncovering market trends, and a knack for translating data into actionable strategies, we encourage you to apply.

This role offers an exciting opportunity to blend market research expertise with sales enablement, contributing directly to our business growth and gaining exposure to various aspects of our go-to-market strategy.

Key Responsibilities:

In-depth Market & Competitor Research:

· Conduct comprehensive primary and secondary market research to identify emerging trends, market gaps, and potential growth in Cloud, Data and AI segment.

· Utilize various research tools and databases to gather relevant data.

· Identify and segment target company lists, developing detailed company profiles that include firmographics, technographics, pain points, and key decision-makers.

· Present research findings and recommendations to internal stakeholders in a clear, concise, and actionable manner.

Sales Enablement & Collateral Development for CloudIQ Business:

· Gain a deep understanding of CloudIQ's business, value proposition, and competitive differentiators.

· Collaborate closely with sales, service delivery, and marketing teams to identify sales collateral needs.

· Develop high-impact sales enablement materials, including but not limited to:

o Targeted sales pitches and presentations

o Customer success stories and use cases

o Competitive battlecards

o Objection handling guides

o Product datasheets and solution briefs

o Email templates for sales outreach

· Ensure all collateral is aligned with our brand messaging and effectively communicates the value of CloudIQ to prospective customers.

Pre-Sales & Sales Development Support:

o Work directly with the pre-sales and sales development representative (SDR) teams to provide customized research and insights for specific accounts or campaigns.

o Assist in crafting personalized outreach messages and content to resonate with target personas.

o Participate in internal training sessions to educate sales teams on market trends and effective messaging.

Cross-Functional Collaboration & Content Contribution:

o Act as a subject matter expert on market trends and competitive intelligence for various internal teams.

o Contribute to broader marketing initiatives, leveraging market insights for content creation (e.g., blog posts, whitepapers, case studies), digital marketing campaigns, and social media strategy.

o Continuously monitor industry news and developments to proactively identify opportunities and threats.

Required Qualifications:

Experience:

2-3 years of proven experience in a dedicated market research role, preferably within a reputable research firm (e.g., Frost & Sullivan, Gartner, IDC) or a similar analytical capacity.

OR 2-3 years of experience in a marketing or pre-sales role within an IT organization, demonstrating a strong understanding of technology markets and customer needs.

Skills & Knowledge:

o Excellent understanding of core market research methodologies (qualitative and quantitative).

o Strong analytical skills with the ability to synthesize complex data into clear insights and recommendations.

o Demonstrated proficiency in understanding and articulating technology concepts, especially in the cloud computing, AI, and IT infrastructure space.

o Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present information effectively to diverse audiences.

o Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).

o High level of initiative, self-motivation, and ability to work independently as well as collaboratively in a fast-paced environment.

o Strong attention to detail and organizational skills.

Job Type: Full-time

Work Location: In person