Senior Specialist

For more than 40 years, Accelya has been the industry's partner for change, simplifying airline financial and commercial processes and empowering the air transport community to take better control of the future. Whether partnering with IATA on industry-wide initiatives or enabling digital transformation to simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster. 

Own end-to-end digital campaign management across integrated channels to drive    lead generation, pipeline growth, bookings contribution, and meaningful engagement    within target accounts. Deliver measurable impact through multi-channel campaign activation, intent-based programs, and insight-driven optimization.

• Lead full-funnel digital campaign strategy, planning, execution, optimization, and reporting.

• Manage integrated campaigns across ABM intent platforms, paid media (LinkedIn, Google), email, outreach automation tools, and programmatic channels.

• Ensure alignment of campaign plans with product narratives, messaging frameworks, and field activation priorities.

• Develop, repurpose, and optimize campaign content using available product and solution assets.

• Build and manage target audience segments, automated nurture workflows, scoring models, and reports in marketing automation systems.

• Optimize digital programs using performance data, intent signals, persona insights, and account-level engagement metrics.

• Deliver ongoing ABM and campaign reporting, including insights on account activity, content performance, channel effectiveness, and funnel progression.

• Work closely with Field Marketing and Sales to ensure timely lead follow-up, conversion acceleration, and strong feedback loops.

• Partner with cross-functional teams to refine campaign strategy, targeting, and content based on data-driven insights.

• Present campaign plans, performance updates, and strategic recommendations to senior leadership.

       Outcome Expectations

• Generate qualified leads (MQLs, SQLs) through targeted, multi-channel activation.

• Drive qualified pipeline growth across priority segments and target accounts.

• Support bookings progression by accelerating opportunities with targeted nurture and digital engagement.

• Provide actionable insights that inform campaign targeting, content strategy, and digital investment decisions.

• Expand market reach through competitive and whitespace acquisition programs.

Required Skills & Experience

• 8-12 years of experience in digital marketing, demand generation, or campaign management.

• Demonstrated success running integrated digital campaigns that drive measurable pipeline.

• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, Eloqua, etc.).

• Strong experience with ABM intent platforms (e.g., Intentsify, Demandbase, 6sense).

• Proficiency in LinkedIn Ads, Google Ads, email marketing, and programmatic channels.

• Ability to build target segments, nurture streams, scoring models, and automated workflows.

• Strong storytelling and narrative development skills; can synthesize product messaging into compelling campaigns.

• Comfortable collaborating with product, field marketing, sales, and leadership teams.

• Data-driven mindset: able to synthesize data into insights, identify optimization opportunities, and quantify pipeline impact.

• Effective communicator who can present confidently to senior leadership.

• Highly organized, self-starter, fast-moving, and able to operate with a startup mindset.

• Go-getter attitude with bias toward action and minimal supervision.

       Preferred Experience

• B2B enterprise software or SaaS technology background.

• Experience in industries with long, complex sales cycles (e.g., travel tech, aviation).

• Familiarity with CRM systems like Dynamics CRM, Salesforce and BI tools like Power BI, or Tableau.

• Prior experience managing global or multi-region campaigns.

What You'll Love About Working Here

• High-impact role with visibility across marketing, product, and executive leadership.

• Opportunity to shape digital strategy and build scalable growth engines.

• Fast-paced environment where ideas turn into action quickly.

• Collaborative, innovative team culture.

What does the future of the air transport industry look like to you? Whether you're an industry veteran or someone with experience from other industries, we want to make your ambitions a reality