Performance Marketing Executive
7 days ago
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
- Monitor campaign performance daily and ensure KPIs (CPC, CTR, ROAS, CAC, conversions) are met.
- Conduct keyword research, audience targeting, and competitor analysis.
- Optimize landing pages, ad copies, and creatives for better conversions.
- Collaborate with content, design, and sales teams to align campaigns with overall business goals.
- Track, analyze, and report performance metrics with actionable insights.
- Stay updated with industry trends, new ad formats, and digital tools.
Requirements:
- Bachelors degree in Marketing, Business, or a related field.
- 1–3 years of experience in performance/digital marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools.
- Strong knowledge of SEO/SEM, remarketing, and lead generation campaigns.
- Analytical mindset with proficiency in Excel/Google Sheets.
- Strong communication and problem-solving skills.
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