Adwords Specialist

7 days ago

Kolkata, West Bengal, India Blurrybit Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are seeking an experienced Google AdWords Specialist to lead and optimize our paid digital marketing campaigns. The ideal candidate will be a strategic thinker with deep expertise in Google Ads ecosystem and a proven track record of driving measurable results through data-driven campaigns. Proficiency in utilizing AI tools for marketing process automation is required.

Role & responsibilities

  • Plan, execute, and optimize Google AdWords campaigns across Search, Display, Shopping, Video, and Performance Max
  • Set up, manage, and scale Google Local Service Ads to drive qualified local leads
  • Develop comprehensive paid digital marketing strategies aligned with business objectives
  • Conduct thorough keyword research, competitor analysis, and audience segmentation
  • Create compelling ad copy, extensions, and landing page recommendations to maximize conversion rates
  • Manage campaign budgets effectively to achieve optimal ROI and CPL/CPA targets
  • Implement conversion tracking, Google Analytics integration, and tag management
  • Perform A/B testing on ad creatives, landing pages, and bidding strategies
  • Monitor campaign performance metrics and generate detailed analytical reports
  • Stay updated with Google Ads platform changes, new features, and industry best practices
  • Collaborate with content, design, and development teams to ensure campaign alignment
  • Manage other paid marketing channels including Facebook Ads, LinkedIn Ads, and programmatic advertising

Preferred candidate profile

Experience

  • Minimum 8+ years of hands-on experience in Google AdWords/Google Ads management
  • Proven expertise in Google Local Service Ads setup and optimization
  • Demonstrated experience managing substantial monthly ad budgets (please specify amount in application)
  • Strong portfolio showcasing successful campaign outcomes and performance improvements

Technical Skills

  • Expert-level proficiency in Google Ads Editor, Google Analytics 4, and Google Tag Manager
  • Experience with bid management tools and automation platforms
  • Strong understanding of conversion tracking, remarketing, and audience targeting
  • Knowledge of SEO principles and how they complement paid search strategies
  • Proficiency in Excel/Google Sheets for data analysis and reporting
  • Experience with CRM and AI tools for marketing automation

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