Head of Content Marketing

Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you'll find your place here.  We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world. 

We are seeking a Head of Content Marketing with a proven track record of crafting impactful content strategies that attract new audiences and help drive adoption of Cloudways. You will be a highly strategic storyteller, with corporate experience marketing technology products, with a talent for breaking down complex concepts into helpful, multi-media assets. The candidate will be hands-on and results-driven, with a proven ability to use data-driven insights to increase website traffic, achieve strong content engagement KPIs, and support organic user acquisition targets. 

Reporting directly to the VP of Marketing, you are an experienced team leader who is able to build and optimize content strategy and establish production workflows, collaborate cross-functionally, hold teams accountable, and create an environment where the team feels challenged, motivated, and empowered. You will help us navigate evolving trends in web discoverability and therefore must possess deep knowledge of how Generative AI and Google's algorithm updates have influenced organic content ranking and performance. You should be able to demonstrate real-world examples for how your content strategies have maneuvered your previous employer/clients through these changes. This role demands a data-first approach, where every content initiative is tied to broader business goals and can contribute towards KPIs.

To be considered for this position you must be able to demonstrate B2B technology marketing experience gained in a corporate working environment.

What You'll Be Doing:
Content Marketing as a Growth Channel

• Develop and execute a high-impact growth strategy through content marketing, as an integrated part of how we approach new customer acquisition and revenue generation.
• Drive impactful content marketing strategies that support organic acquisition efforts, focusing on measurable results and business impact.
• Design and implement scalable processes and frameworks to maximize content output with structured execution.
• Own the annual content calendar, mapping strategies to different buyer personas and inbound channels to drive meaningful engagement.
• An ability to identify and capitalize on market opportunities, continuously testing and refining content strategies targeted at our key buyer personas.
• Drive growth in website traffic using content to engage audiences, influence top of funnel acquisition, and ensure continuous improvement in key performance metrics.

Website Performance & Optimization

• Set key performance indicators (KPIs) and reporting frameworks to track how content strategies are contributing to web traffic growth.
• Stay ahead of Google's evolving search landscape and AI-driven search models to proactively adapt content strategies.
• Analyze SEO and content performance data to provide actionable insights and optimize strategies.
• Use advanced analytics to connect content efforts to revenue and customer acquisition goals.
• Advocate for content initiatives by demonstrating clear ROI and long-term impact.

Leadership, Team Motivation & Accountability

• Lead and mentor a team of SEO specialists, content creators, and analysts, ensuring each team member is held accountable while staying motivated and challenged.
• Foster a culture of ownership, performance, and continuous improvement, encouraging innovation in organic growth.
• Create processes that drive accountability without micromanagement, allowing the team to operate efficiently and autonomously.
• Act as the bridge between the Content Marketing team and other key departments (Paid Media, Product Marketing, Affiliate Marketing, Social Media, Comms & PR etc.) to ensure seamless execution of marketing strategies.
• Use OKR frameworks for goal setting and performance monitoring.

What You'll Add to Cloudways:

• At least 10+ years of senior management experience in Content Marketing and Organic Growth with a global B2B tech company, ideally in the cloud computing or web hosting sectors.
• Excellent command of the English language and grammar principles, with experience in editorial management, proof-reading, and hands-on writing skills applied to different mediums. 
• Strong expertise in GA4, Google Search Console, and the latest AI-driven SEO and content marketing tools available in the digital marketing space.
• Proven success in customer acquisition using content strategies, with demonstrable examples of increasing website traffic, improving content engagement metrics, and online conversions.
• Global exposure, with experience working across multiple regions and markets.
• Strong leadership skills with a track record of building and managing high-performing teams.
• Excellent stakeholder management and cross-functional collaboration skills.
• An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.

*This job is located in Hyderabad, India

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Why You'll Like Working for DigitalOcean

• We innovate with purpose. You'll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
• We prioritize career development. At DO, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• DigitalOcean is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Application Limit: You may apply to a maximum of 3 positions within any 180-day period. This policy promotes better role-candidate matching and encourages thoughtful applications where your qualifications align most strongly.

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