Admission Counsellor

4 days ago

Gurgaon, Haryana, India Pathways World School Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description

Location: Pathways World School, Aravali, Gurgaon

Experience: 8 to 10 years

Key Responsibilities:

Parent Counselling and Onboarding

  • Conduct engaging in-person school tours and virtual counselling sessions to guide parents through the admissions process.
  • Understand parent concerns and expectations, providing personalized guidance on how PWS aligns or does not align with their aspirations and their child's educational journey.
  • Collaborate with the academic, boarding, and finance teams to address specific queries and facilitate a smooth onboarding and transition process for new students.
  • Proactively follow up with interested parents to nurture leads and convert inquiries into admissions.
  • Proactively engage future parents and students and ensure their entry
  • Continuously refine the admissions process to enhance efficiency and improve the parent experience.

International Students, Corporate Tie-Ups & Outreach

  • Assist HOD in partnering with corporates, expat communities, embassies, and relocation agencies to increase visibility and promote PWS as a preferred school
  • Attend and represent the school at corporate networking events, fairs, and expat community gatherings.

Parent Engagement & Lead Nurturing

  • Implement personalized email and WhatsApp marketing campaigns targeted at prospective parents.
  • Leverage automated lead-nurturing strategies to keep parents engaged throughout the decision-making process.
  • Assist in planning and executing open houses, school fairs, and info sessions to engage potential families.
  • Work closely with the marketing team to align messaging for digital campaigns, ads, and social media engagement.
  • Represent the school at educational fairs, corporate tie-ups, and networking events to drive admissions.

Student Retention

  • Proactively engage with parents, academic teams, and residential staff to identify and address potential concerns early
  • Take strategic measures to enhance student retention as a key responsibility

Reports & Data Analytics

  • Maintain and update CRM records accurately for all prospective families.
  • Generate weekly and monthly reports on inquiries, applications, conversion rates, withdrawals, trends etc.
  • Analyse data insights to recommend improvements in lead management, both digital, organic, and admission strategies.

If interested, please share CV at or

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