PPC Specialist

Job Title: PPC Executive

About the Role:

Eglogics Softech is looking for an experienced
PPC Executive
who has hands-on expertise in managing
international projects
and running
Shopping Ads (Google & Meta)
. The ideal candidate will be responsible for creating, executing, and optimizing performance marketing campaigns that drive ROI and business growth.

Key Responsibilities:

• Plan, execute, and optimize
  PPC campaigns
  across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Manage
  Shopping Ads campaigns
  (Product Feed Management, Merchant Center setup, Catalog Ads).
• Handle
  international client projects
  with a focus on lead generation, conversions, and ROI.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Optimize landing pages for better quality score and conversion rates.
• Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
• Provide regular campaign reports and actionable insights.
• Stay updated with the latest
  PPC trends, policies, and algorithms
  on Google & Meta platforms.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 2–4 years of proven experience in
  PPC management
  with a focus on
  international campaigns
  .
• Strong expertise in
  Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager
  .
• Solid understanding of
  conversion tracking, Google Tag Manager, and Analytics
  .
• Experience with
  e-commerce advertising
  and international lead generation.
• Strong analytical, reporting, and communication skills.

Preferred Skills:

• Google Ads & Meta Ads Certification.
• Experience with
  tools like SEMrush, Ahrefs, or SimilarWeb
  .
• Ability to manage multiple projects simultaneously.

Location: Noida SEC 63(Onsite)

Employment Type: Full-time

Experience: 2–4 years (International PPC Campaigns & Shopping Ads)