PPC Specialist

6 days ago

Ghaziabad, Uttar Pradesh, India EGlogics Softech Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: PPC Executive

About the Role:

Eglogics Softech is looking for an experienced
PPC Executive
who has hands-on expertise in managing
international projects
and running
Shopping Ads (Google & Meta)
. The ideal candidate will be responsible for creating, executing, and optimizing performance marketing campaigns that drive ROI and business growth.

Key Responsibilities:

  • Plan, execute, and optimize
    PPC campaigns
    across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
  • Manage
    Shopping Ads campaigns
    (Product Feed Management, Merchant Center setup, Catalog Ads).
  • Handle
    international client projects
    with a focus on lead generation, conversions, and ROI.
  • Conduct keyword research, competitor analysis, and ad copy creation.
  • Optimize landing pages for better quality score and conversion rates.
  • Monitor budgets, bids, and performance metrics (CPC, CPA, CTR, ROAS).
  • Provide regular campaign reports and actionable insights.
  • Stay updated with the latest
    PPC trends, policies, and algorithms
    on Google & Meta platforms.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–4 years of proven experience in
    PPC management
    with a focus on
    international campaigns
    .
  • Strong expertise in
    Google Shopping Ads, Meta Catalog Ads, Merchant Center, and Ads Manager
    .
  • Solid understanding of
    conversion tracking, Google Tag Manager, and Analytics
    .
  • Experience with
    e-commerce advertising
    and international lead generation.
  • Strong analytical, reporting, and communication skills.

Preferred Skills:

  • Google Ads & Meta Ads Certification.
  • Experience with
    tools like SEMrush, Ahrefs, or SimilarWeb
    .
  • Ability to manage multiple projects simultaneously.

Location: Noida SEC 63(Onsite)

Employment Type: Full-time

Experience: 2–4 years (International PPC Campaigns & Shopping Ads)

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