Marketing - Content Strategist

Who Is
addresses industry challenges through vertical-focussed solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.

Over 800,000 users in 80 countries around the world rely on 's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we've been a part of Microsoft's elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.

For more information, visit

Why Choose
Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.

Led by our Core Values:
Agile, Capable, and Committed
, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making a great place to work.

Values of

• Contribute towards a working environment that represents "one " where everyone is seen as an equal, and equality and diversity is championed
• Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
• Come as you are, make work fun & others successful, and foster an always learning mentality

About The Role
We are looking for an experienced
C
ontent Strategist
to lead our content initiatives in an AI-driven landscape. This senior position requires a strategic thinker who can harness the power of artificial intelligence to change how we create, optimize, and distribute content across all channels. You'll be responsible for developing and executing comprehensive content strategies that leverage AI tools to drive engagement, enhance SEO performance, and accelerate business growth.

Key Responsibilities
Strategic leadership

• Develop and implement AI-first content strategies across websites, campaigns, and SEO.
• Integrate modern tools and AI capabilities into content creation workflows to improve efficiency and quality
• Create content standards and processes that balance creative excellence with operational scalability (AI efficiency)
• Lead content personalization initiatives and audience-specific content development

Content creation and optimization

• Create high-quality content that resonates with target audiences while maintaining brand voice and consistency
• Use AI tools strategically to enhance content ideation, drafting, and optimization processes
• Work with the SEO team to Implement advanced SEO strategies including semantic search optimization, content clustering, and optimization for emerging search paradigms
• Develop content strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure discoverability across AI-powered search platforms
• Create content that performs well in traditional search engines as well as AI assistants, chatbots, and generative search experiences
• Develop scalable content frameworks and templates for consistent quality across channels

Technology and tools

• Evaluate, implement, and optimize AI content creation tools and platforms
• Drive team members on AI tool usage and best practices
• Stay current with emerging AI technologies and assess their potential impact on content strategy
• Develop AI prompt engineering expertise to maximize tool performance

Performance and analytics

• Establish content performance metrics and KPIs
• Derive insights and optimize content performance
• Implement A/B testing frameworks (for example: AI-generated vs. human-created content)

Team collaboration

• Collaborate with global marketing teams to align content initiatives
• Work with demand gen/ campaign team to ensure content strategies align with broader marketing automation and lead generation initiatives
• Partner with SEO teams to maximize organic visibility and conversion

Required Experience And Background

• 12+ years of content strategy and creation experience
• Hands on experience with AI content tools (GPT models, Claude, Jasper, , etc.) and familiarity with prompt engineering and AI model optimization
• Proven experience in scaling content operations and driving measurable business results
• Experience managing content across multiple channels including websites, blogs, email, social media, and paid campaigns
• Strong understanding of SEO best practices and AI-powered SEO tools
• Experience with content management systems, marketing automation platforms, and analytics tools is a plus
• Excellent written and verbal communication skills
• Experience in working with agencies/ vendors
• Strong project management and cross-functional collaboration skills

Contact Us
If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. We will be in touch If you're not looking for a job change but know someone that is, please share the details of this open position with them.