Sales Trainer

Sales Trainer JD:

Location: Ahmedabad/Kolkata/Mumbai

Industry: Cement client

Experience: 5 years in relevant industry

Education: Graduate (any discipline)

Working Day: 5 Days

Mobility: Must be comfortable traveling across PAN-India (all over India)

Job Purpose

To design, deliver, and manage LEAP (Learning, Enablement C Accelerated Performance) programs for diverse

business verticals including Trade, Non-Trade,

Business Development. The trainer will focus on upskilling role holders from Frontline sales team upto Leadership

level through structured learning journeys, capability- building workshops, and ongoing coaching to drive

performance excellence.

1. Key Responsibilities

Training Design s Delivery Facilitate Learning journeys for the business teams.

Deliver programs covering product knowledge, technical skills, solution selling, negotiation, key account

management, and customer engagement.

Customize sessions as per audience level ensuring relevance to their roles.

Use a mix of classroom, virtual, and on-the-job training formats.

Coach field teams on real-time business challenges, focusing on sales effectiveness, business development, and

customer relationship management.

Support Sales team in planning, market coverage, and channel/territory development.

Guide business teams in consultative selling and value-based solutions.

Provide post-program coaching to sustain behavioural and performance changes.

Align Sales interventions with business priorities of the team

Partner with Sales Leadership and HR to identify training needs and map learning programs to KPIs.

2. Capability Building s Coaching

Coach field teams on real-time business challenges, focusing on sales effectiveness, business development, and

customer relationship management.

Support Sales team in planning, market coverage, and channel/territory development.

Guide business teams in consultative selling and value-based solutions.

Provide post-program coaching to sustain behavioural and performance changes.

3. Business Alignment

Align Sales interventions with business priorities of the team

Partner with Sales Leadership and HR to identify training needs and map learning programs to KPIs.

Drive cross-functional learning by sharing best practices between business units.

4. Program Management

Plan Training calendar across regions and business units.

Track attendance, engagement, and learning progress of participants.

Develop training content, case studies, role plays, and simulations relevant to cement industry scenarios.

Ensure standardization of training material across all training programs.

5. Impact Measurements Reporting

Measure program effectiveness through pre/post assessments, field performance, and manager feedback.

Track improvements in sales conversion, account penetration, BD pipeline growth, and sales team adoption.

Provide monthly dashboards/reports on training and coaching impact.

Key Skills s Competencies

Deep understanding of cement industry business models

Strong facilitation and coaching skills across diverse audiences (frontline to mid- level).

Knowledge of solution selling, value-based propositions, and technical/functional aspects of cement C concrete.

Excellent communication, interpersonal, and influencing skills.

Ability to design structured learning journeys and manage multiple programs simultaneously.

Qualifications s Experience

Graduate/MBA in Sales, Marketing, or related discipline.

8–10 years of experience in Sales/Business Development/Training in cement or building materials.

Exposure to Trade s Non-Trade sales, BD, and Value-Added Products.

Prior experience in conducting large-scale capability-building programs.

Certification in training/coaching preferred.

Performance Indicators (KPIs)

Successful execution of training programs across business verticals.

Improvement in KPIs of role holders (sales, pipeline, market share, account retention).

Training feedback scores (participant C manager evaluation).

Measurable performance uplift post-program (conversion ratios, BD opportunities, business number adoption).

Number of coaching sessions and post-training reinforcement activities conducted.