Executive / Sr Exeutive:: SEO & Performance Marketing

2 days ago

Delhi, Delhi, India Pulp Strategy Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Executive / Sr Exeutive:: SEO & Performance Marketing Location:

Delhi / Delhi NCR

Experience:

2–4 years

About the Role

We're looking for a smart, data-driven SEO & Performance Marketing Executive to join our dynamic team. The ideal candidate will have hands-on experience in SEO strategy and execution, strong analytical abilities, and a good understanding of how LLM SEO (AI-driven search optimization) and local/GEO SEO are evolving. You will also support the execution of media and performance marketing campaigns, working closely with cross-functional teams to deliver measurable growth and ROI.

Key Responsibilities

· SEO Execution & Analysis

· Plan, execute, and optimize SEO strategies across clients to improve organic visibility and traffic.

· Conduct keyword research, competitor analysis, and technical SEO audits.

· Leverage AI tools and LLM-based search insights (e.g., Google SGE, Bing Copilot) to enhance SEO strategies.

· Develop content briefs aligned with user intent, local SEO, and brand goals.

· Monitor rankings, traffic, and site performance using tools like GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

· Performance Marketing Support

· Assist in planning and executing paid media campaigns (Google Ads, Meta, LinkedIn, etc.).

· Track, measure, and report on campaign performance and KPIs.

· Collaborate with the creative and data teams for ad optimization and A/B testing.

· Support retargeting, audience segmentation, and funnel optimization.

· Research & Insights

· Stay updated on evolving search trends, AI-driven SEO innovations, and advertising best practices.

· Provide data-driven insights and actionable recommendations to improve client performance.

· Conduct competitor benchmarking and market research for both SEO and media campaigns.

Skills & Experience


• 2–4 years of hands-on experience in SEO and/or performance marketing.


• Solid understanding of on-page, off-page, and technical SEO.


• Familiarity with LLM SEO / Generative Search (SGE) and local SEO.


• Working knowledge of Google Ads, Meta Ads, and analytics tools.


• Strong research, analytical, and problem-solving skills.


• Ability to multitask and manage multiple client accounts efficiently.


• Excellent communication and reporting skills.

Nice to Have


• Knowledge of ChatGPT/AI-prompting for SEO content or keyword ideation.


• Exposure to media planning or campaign analytics dashboards.

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